Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes.

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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. Here’ show they are using SMS messaging.

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Trending Sources

Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read.

Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising.

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5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together.

How To Start A Mobile Marketing Strategy

The Realtime Report

Have you considered mobile marketing as part of your advertising strategy? Companies can advertise their services via mobile ads that will be promoted on third-party mobile applications. You can also refine your advertisement to reach your desired location and demographic.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

Email Marketing Mobile Marketing Online Advertising Social Media customer experience customer service engagement infographic media channels mobile marketing social media

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in.

Every word matters

Socialized

This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. A couple years ago I wrote a competitive response for internal use

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radioWhether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile.

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5 Ways To Maximize the Marketing Budget

Engaging Brand

Just as consumers respond to a bad economy by not purchasing things and by hanging onto every penny they earn, businesses may do the same thing by refraining from advertising or marketing.

How to Make a QR Code for Your Web Site

Bill Hartzer

Enter the URL, Text that you want displayed, a Phone Number, or even an SMS (a message). AdvertisingMy friend Josh just reminded me this morning that I had not set up a QR Code for my blog yet.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

I have also used it to create a content strategy and to manage advertising relationships with the rest of my team. Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone?

Show 384 - Inside Mobile Marketing

Engaging Brand

What actually is mobile advertising? How 80% of advertisers do not have a mobile site - staggering google mobile website data? SMS marketing and how NOT to engage a customer! What actually is mobile advertising? The concept of mobile shopping How 80% of advertisers do not have a mobile site - staggering google mobile website data? This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video.

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How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Almost all of these apps have messaging capabilities that have the potential to shift messaging away from straightforward, text-based SMS to more expressive, creative, and immersive forms of communication housed within apps. Mobile Advertising Via Social Media = Opportunity.

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. Angie’s List recently came under fire from Consumer Reports for skewing their results for advertisers.

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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

2) The codes have limited uses and are only capable of translating into a text string that sends users to a website, phone number or SMS. Posted in QR Codes. The tale of the QR code is a sordid story.

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45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more.

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Social media advertising is useless (or is it?). Successful campaigns come in all shapes and sizes.

How to Market Banking to Gen Y

Idaconcpts

Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication.

How advanced marketing automation tactics can increase sales

Razor Social

SALESmanago’s), you could start tracking behavior within the app and then generate personalised messages based on this behavior (in-app messages, SMS, emails etc). The days of blanket advertising is gone.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts.

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Kikolani

Confirmation Code SMS (Text Message) Issues. Unauthorized Advertising Charge. SMS/text messaging. Reddit has a Feedback page that directs logged in users to help for submissions not showing up, advertiser questions, moderator issues, bug reports, and feature requests.

Advice for startups: Focus on your super-fans

Socialmedia.biz

Target audience: Startups, entrepreneurs, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, journalists, Web publishers. Communicate with them through SMS, email, Twitter, FB, push notifications.

Direct marketing is dead. Long live direct marketing!

SocialFish

This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). You might combine a direct mail campaign with targeted Twitter advertising and local events. Guest post by Sophie Davidson.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS.

How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. Basically, this is any kind of advertising. Image via CreativeMarket.com.

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only).

Should You Use a QR Code?

Waxing UnLyrical

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Guest post by Mikinzie Stuart.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Advertising Hey let’s eavesdrop on conversations, then interrupt with a contextual ad based on that word.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ).

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How To Have Value Added Conversations In Social Media

Social Media Network Marketing

The medium could be phone like telecon, SMS and so on, it could be over net like GTalk, Yahoo chats, emails, Social Networking Sites and so on. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. Advertise with us | About Us | Videos | Terms | Sitemap. Advertise. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy.

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Email and Mobile - what blasts better?

Social Media Network Marketing

The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS.

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Utah Just Made Government Across the U.S. a Little More Closed

Stay N' Alive

Never mind the fact that SMS and Text messages aren't even sent by means of phone numbers any more (they are mostly sent through IP addresses and similar protocols), but we'll assume they are. For instance, what if someone sends a private direct message to Twitter or Facebook over SMS?

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