Sprout Social

JUNE 16, 2016

A photo posted by Pelican Products (@pelicanproducts) on May 30, 2016 at 10:02am PDT. A photo posted by The Honest Company (@honest) on Jun 9, 2016 at 10:25am PDT. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Today, we salute our troops. January 2017.

Instagram 40

Instagram Tips UGC Hashtag 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Social Media Strategies Summit

JANUARY 18, 2019

This sentiment extends to the influencers that consumers follow and engage with on social media. Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it).

Influencer 100

Influencer Tools UGC Marketing 100

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They received 100% positive sentiment from their audience.

Campaign 52

Campaign Social Media Strategy Hashtag 52