Sprout Social

APRIL 7, 2021

— Heineken US (@Heineken_US) July 29, 2014. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. ActuallyNPH can’t drink the Best Tasting Light Beer on camera, but you can watch him not drink it. Ongoing audience insights.

Social Media 136

Social Media Content Lurker Metrics 136

Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. ’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. Does blogging still matter?

Content 100

Content Metrics Lurker System 100

Webbiquity SMM

DECEMBER 2, 2014

The rest are lurkers. The average time per month spent by users on Twitter is 170 minutes. Rocket Post ). Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. Rocket Post ). Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. Google is #3.

NewsCred 273

NewsCred Statistics Social Media B2B 273