How Much Do Facebook Fans Still Matter?
Jon Loomer
MAY 26, 2015
I know there’s a growing sentiment that Facebook fans no longer matter. I went back to May of 2014 within my custom ad reports. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35
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