Create and Optimize Visual Content: a new PR skill
Proactive Report
MARCH 12, 2013
Forbes called the rise of visual content the breakout trend of 2012. 3 7% increase in engagement is experienced when Facebook posts include photographs. This is consistent with research by Dan Zarrella of Hubspot. Shooting – with a camera, an iPad or a smart phone. note the word compelling). They climb to 7.4X
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