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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” Infographic: Social Media ROI Statistics by Digital Buzz.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Content marketing itself first started emerging a hot trend five years, at the end of 2012. AI / Chatbots: Eight writers believe B2B marketers will make greater use of artificial intelligence (AI) in 2018, primarily by developing chatbots or using tools like marketing automation software with embedded AI capabilities.

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