2012, Brands, Comments and CSR - Social Media Informer

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2012

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

DECEMBER 13, 2012

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012. A Lidl bit naive. Strike back at corporate greed.

Hashtag

Hashtag Campaign Case Study Banking

Your Blog as Part of an Overarching Business Strategy

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. And if they are already there, they will probably drop a comment that is directed towards your customer care team.

Strategy

Strategy HootSuite Ensembli Survey

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

Your Blog as Part of an Overarching Business Strategy

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