2005 Brands Cause marketing Education 
Waxing UnLyrical
FEBRUARY 3, 2012
But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Nancy Schwartz has been writing a series on Komen’s “ busted brand.”
Bare Feet Studios
OCTOBER 15, 2008
It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, At its core, it is about having internet-enabled conversations and from those conversations, building relationships that can lead to transactions and brand-building.
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