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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

The tattoo is a permanent badge with special meaning. He is the author of Cult Branding Workbook (2008), co-author of The Power of Cult Branding (2002), and Why We Talk: The Truth Behind Word-of-Mouth (2007). You only “get the message” if you’re part of that group. Subscribe to the comments for this post? Post this on Diigo.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). At SXSW, each attendee had their unique QR code printed on their name badge. I’ll write about that soon.