How different generations use social media: A complete guide
Sprout Social
JULY 22, 2021
Millennials (survey respondents ages 24-39). Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Find and buy products.
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