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How different generations use social media: A complete guide

Sprout Social

Millennials (survey respondents ages 24-39). Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Find and buy products.

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When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. What When Millennials Take Over is about.

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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. Now have access to instant information & reviews from people still on vacation #measurepr.

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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Learn how to take your customer service digital with conversational commerce. Conversational commerce takes your customer service digital. The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. More customers are shopping online than offline.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Modern audiences don’t fall for gimmicky ads.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Over the years, not only have some Airbnbs (the new moniker, a la ‘Googling’, for short term rentals) stood out owing to their location, views, or amenities, but also the services provided by hosts.

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What is User-Generated Content? And Why is it Important?

Hootsuite

UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Takes authenticity to the next level. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food?

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