6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). But it’s simply not true. Consistent content.
#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers
The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals?
46 Travel Tools to Optimize Your Next Vacation
Convince & Convert
MAY 30, 2012
As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories.
Tourism Tweetup: Connecting Locals & Visitors
Bare Feet Studios
JUNE 23, 2012
Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a deeper, more personal community online among the many voices in travel.
#SproutChat Recap: Creating Content for the Travel Industry
JANUARY 20, 2017
This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door. Travelers like to see what other people have done and experienced #SproutChat.
Three Little-Known Ways to Use Pinterest to Promote Your Business
APRIL 9, 2012
At Visit Bucks County , the official tourism promotion agency for Bucks County, Pa., where I work as a marketing and communications coordinator, we recently joined a handful of other tourism organizations to use Pinterest in January. Last month, Visit Bucks County became one of the first tourism organizations to launch a contest on Pinterest. Plus, the website Visual.ly
For Travel Destinations: Working Well with Bloggers
Bare Feet Studios
JANUARY 5, 2011
Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiI am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence Program. Program Overview. Working with New Media. They want to engage with you and other local people.
Social Media: Australian Society of Travel Writers
MARCH 9, 2011
In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. View more presentations from Laurel Papworth.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. Reach out to your own network of friends, family, colleagues, ex-classmates and make regular updates on new travel opportunities. This is a guest post by Angela Denby. Web 2.0
Four Tips for Bloggers Who Want to Work with the Travel Industry
NOVEMBER 15, 2011
People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.
Alicia Travels: Farm & More Event, Edinburgh
JANUARY 27, 2012
Farm retail plays a huge part in the UK small business sector developing into wider areas including agri-tourism, entertainment and educational aspects. This includes producers of fantastic local and artisan foods , owners of farm shops and the ever popular farmer’s markets , parks and ‘ pick your own ‘ farms who offer great family days out.
Bare Feet Studios Final Three for Best Social Media Campaign
Bare Feet Studios
MAY 31, 2012
It has gotten a tremendous response from the travel blogging community and been written up in numerous places. News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travelWe are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. What a magical delight!
Summary of New Media Artist-in-Residence Program
Bare Feet Studios
JANUARY 1, 2012
This is the second time I have worked for MVB and they are so willing to get out there and do what it takes to keep Maui Nui a top travel destination! Be sure to read this summary over at Media Post and listen to my interview on the This Week in Travel. Here they are, in order of their visit to Lānaʻi: Shannon Hurst Lane of The Traveling Mamas. Bottom line?
Hotels and Social Media Travel Tourism
JANUARY 14, 2010
know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Aaah Holidays. Who’d ‘ave ‘em eh? Odd Job?
How Your Blog Can Score You Free Travel
JANUARY 20, 2011
This guest post is written by Anthony from The Travel Tart. When I first started my travel website in 2009, I just wanted to get my travel writing out there, because I was frustrated with the way traditional media worked. have also recently become partners with a major adventure travel company that will provide more opportunities for press trips in the coming year.
Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?
Bare Feet Studios
JULY 25, 2008
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?
The Eight PR Up-and-Comers
DECEMBER 15, 2014
She has her own business, where she focuses on travel and tourism. young lady with both non-profit and tourism experience, Jessica is a graduate of Temple University and a proud Philadelphia PR supporter. By Gini Dietrich. Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. The Eight PR Up-and-Comers. Sadie Wolfe.
Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog
Bare Feet Studios
MAY 14, 2008
We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. Secret Draws: Beaches, Outdoor Locations, and Information Outside the mainland, beach/resorts are the most popular destinations Outdoor venues by far the most popular Travelers want local culture; what is a community all about? What more can I say?
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
Convince & Convert
MAY 22, 2014
It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. As the images rotate, the four-minute time limit decreases. The challenge?
7 Awesome Hacks to Promote Your Social Media Posts
Convince & Convert
NOVEMBER 8, 2016
The travel, tourism, and hospitality industry, for example, uses a host of different hashtags like #travel and location-specific hashtags, like #”country” (#spain, for instance), #”city”, #”airport”, etc. On certain days of the week, travelers post themed content. Image via Unsplash. highlight to tweet). Add Call to Action Buttons.
Image Recognition in Action: How the Green KitKat Conquered the World
MAY 19, 2016
Place the product in strategic travel locations with special marketing materials to tap the tourism market: airports, hotels. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. Here’s what we discovered.
Content Marketing is More Than Just Blogging
AUGUST 23, 2012
According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Content marketing is about more than just blogging. Basically anything you can read. like this kind of content best, because it tells the entire story. And video?
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
Other industries include: Media and Publishing (10%); Education (10%); Non-Profit (8%); IT & Services (7%); Consumer Products (7%); Software (5%); E-commerce (4%); Medical & Healthcare (3%); Travel & Tourism (3%); Financial Services (2%); Government (2%); Law & Legal Services (1%); Financial (1%); Other (15%). Contents: – Key takeaways. – About the data.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. Why They’ve had social media classes for several semesters and I’ve taught several classes. But why is this important? . Why was this?
The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.
MARCH 9, 2009
The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop. The entire program generated much interest in tourism circles. The result? Marriott Hawaii bookings are up 40%.
#SproutChat Calendar: Upcoming Topics for January 2017
JANUARY 3, 2017
January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star , Keri Jaehnig. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand. Cheers to 2017! New Year, new trends!
Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.
Bare Feet Studios
MAY 6, 2010
You’ll see a small attempt at that at the end. Over time you will see many different forms and iterations of these web cam chats as I am using them to explore both my interactions with you, the visitor, but also the technology available to us. I am not seeing my voice in sync with my lips – do you see that glitch too? Please leave me a comment. Hawai?i Our dog Lexi does!
Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications
FEBRUARY 21, 2014
Read PwC’s report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet. My friend David Neff has written an excellent white paper about Bitcoin for PwC. Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally.
Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia
APRIL 2, 2012
also received tweets from some tourism organisations. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland’s own blog later this year. The content will later be added to Tourism Queensland’s new blog. The event will run from June 5 until June 10, 2012, not including travel time.
Top 10 Image Trends for Powerful Visuals that Stand Out
DECEMBER 18, 2016
If you work in Tourism then get savvy with 3D. Even if you don’t work in Tourism, use 3D photography to bring your community into the world you live in. . Ok so we started in Barcelona, Spain and traveled 14 days across the Atlantic Ocean and have arrived in Fort Lauderdale, USA onboard #HarmonyOfTheSeas! Drone Image by Shutterstock. Image by Shutterstock. Be prepared.
Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content
OCTOBER 27, 2016
Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed. 4. Celebrate One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. We’d love to help get you started!
How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]
APRIL 4, 2012
Aussie Tourism Organisations: This one has been on my mind a lot. obviously live in Australia, I love living here (and travelling around the country), and my audience always asks me questions about Australia—many have expressed a desire to visit. It seems to me like a no-brainer of a partnership and I added numerous Aussie tourism operators to my list. The list could go on.
Kickstarter for The Next Book – Cuba: Seven in 10
JUNE 2, 2016
Cuba: Seven in 10 (see our Kickstarter page) will feature 10 photographic takes on Cuba from each of shutterbug, representing our personal interpretations of Havana and Cuban culture as it is exists now before the American tourism rush. It’s going to be an incredible visual journey, and one that interests most Americans who enjoy travel. Image by Joe Newman. The end result?
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). It’s the fault of businesspeople. Doable?
8 Questions for a Big-Time Marketer Turned Influential Blogger
Convince & Convert
JULY 17, 2015
To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. James Today, he runs ManTripping.com , a men’s lifestyle blog, and MenWhoBlog.com , which is dedicated to engaging male bloggers and creating conversations around brands, products, and tourism destinations that men love. Waking up at 7:30 a.m.
The Most Important Skill for Long-term Blogging Success
APRIL 18, 2012
That’s an easy one for travel or photography bloggers, but what about everyone else? Queensland Tourism is offering a free trip, and a bit of research in advance should not be out of the question. Aging or senior bloggers: How old is too old to travel? There’s nothing like traveling half way around the world to gather new ideas for your own back yard! Without a doubt, the greatest obstacle for some in traveling to Australia is the extremely long flight. Obviously, Queensland Tourism would like us all to write, “Australia is the most amazing place on Earth.
#SproutChat Recap: Managing Social Media on the Go
FEBRUARY 3, 2017
A4: News/entertainment, travel and tourism, non-profits #sproutchat. The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our Our survey revealed that people are willing to wait an average of four hours max. Once time is up, 30% admitted to seeking out a competitor. This means that social media managers need to be present and responsive nearly 24/7. An Organized UI Is a Must. SproutChat. —
And the Winners Are … #QldBlog
APRIL 26, 2012
Chantelle Ellem (Australia) of Fat Mum Slim. U Mei The (Malaysia) of CC Food Travel. Thanks again to those who entered and to Tourism Queensland ( connect with them on Twitter here or on Facebook here ) for their sponsorship of the competition. 767 bloggers entered the competition. Interestingly the vast majority of entries were from those in the USA, and from women.
#SproutChat Recap: Using Keyword Search for Twitter & Instagram
NOVEMBER 4, 2016
A4: For travel and tourism, competing destinations. Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community. Always Monitor Keywords. But what about everything in between? sproutchat.
15 Reasons Your PR Pitches Suck
JANUARY 27, 2011
Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Meanwhile, we had equally prominent press accept all compd travel without blinking. Image: JKönig via Flickr, CC 2.0 And O.M.G. and 3.