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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

 We can learn a lot from the Tourism Industry when it comes to Social Media Smarts.  . Let’s just say I have had a lot of social media lessons from tourism. There’s no doubt that tourism and travel can generate great content – I mean it’s an awesome topic (who doesn’t like travel!). But it’s simply not true. Consistent content.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. Will other cities embrace crowdsourcing as tools to promote tourism? Locals?

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories.

Tourism Tweetup: Connecting Locals & Visitors

Bare Feet Studios

Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a deeper, more personal community online among the many voices in travel.

10 Top European Tourist Spots Ranked According to Social Media

Talkwalker SM

With an estimated share of 9% of global GDP , the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge topic on social media : every day, thousands  of people share posts about where they went or want to go.  A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers , only superseded by word of mouth and friends and family recommendations. .

Three Little-Known Ways to Use Pinterest to Promote Your Business

Spin Sucks

At Visit Bucks County , the official tourism promotion agency for Bucks County, Pa., where I work as a marketing and communications coordinator, we recently joined a handful of other tourism organizations to use Pinterest in January. Last month, Visit Bucks County became one of the first tourism organizations to launch a contest  on Pinterest. Plus, the website

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. View more presentations from Laurel Papworth.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. Reach out to your own network of friends, family, colleagues, ex-classmates and make regular updates on new travel opportunities. This is a guest post by Angela Denby. Web 2.0

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

It has gotten a tremendous response from the travel blogging community and been written up in numerous places. News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travelWe are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. What a magical delight!

Four Tips for Bloggers Who Want to Work with the Travel Industry


People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

This is the second time I have worked for MVB and they are so willing to get out there and do what it takes to keep Maui Nui a top travel destination! Be sure to read this summary over at Media Post and listen to my interview on the This Week in Travel. Here they are, in order of their visit to Lānaʻi: Shannon Hurst Lane of The Traveling Mamas. Bottom line?

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Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

Farm retail plays a huge part in the UK small business sector developing into wider areas including agri-tourism, entertainment and educational aspects. This includes producers of fantastic local and artisan foods , owners of farm shops and the ever popular farmer’s markets , parks and ‘ pick your own ‘ farms who offer great family days out.

How Your Blog Can Score You Free Travel


This guest post is written by Anthony from The Travel Tart. When I first started my travel website in 2009, I just wanted to get my travel writing out there, because I was frustrated with the way traditional media worked. have also recently become partners with a major adventure travel company that will provide more opportunities for press trips in the coming year.

Hotels and Social Media Travel Tourism

Laurel Papworth

know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Aaah Holidays. Who’d ‘ave ‘em eh?  Odd Job?

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. young lady with both non-profit and tourism experience, Jessica is a graduate of Temple University and a proud Philadelphia PR supporter. By Gini Dietrich. Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. The Eight PR Up-and-Comers. Sadie Wolfe.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. Secret Draws: Beaches, Outdoor Locations, and Information Outside the mainland, beach/resorts are the most popular destinations Outdoor venues by far the most popular Travelers want local culture; what is a community all about? What more can I say?

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

The travel, tourism, and hospitality industry, for example, uses a host of different hashtags like #travel and location-specific hashtags, like #”country” (#spain, for instance), #”city”, #”airport”, etc. On certain days of the week, travelers post themed content. Image via Unsplash. highlight to tweet). Add Call to Action Buttons.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. As the images rotate, the four-minute time limit decreases. The challenge?

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

Other industries include: Media and Publishing (10%); Education (10%); Non-Profit (8%); IT & Services (7%); Consumer Products (7%); Software (5%); E-commerce (4%); Medical & Healthcare (3%); Travel & Tourism (3%); Financial Services (2%); Government (2%); Law & Legal Services (1%); Financial (1%); Other (15%). Contents: – Key takeaways. – About the data.

Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.

Bare Feet Studios

You’ll see a small attempt at that at the end. Over time you will see many different forms and iterations of these web cam chats as I am using them to explore both my interactions with you, the visitor, but also the technology available to us. I am not seeing my voice in sync with my lips – do you see that glitch too? Please leave me a comment. Hawai?i Our dog Lexi does!

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

Place the product in strategic travel locations  with special marketing materials to tap the tourism market: airports, hotels. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. Here’s what we discovered.

Content Marketing is More Than Just Blogging


According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Content marketing is about more than just blogging. Basically anything you can read. like this kind of content best, because it tells the entire story. And video?

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. Why They’ve had social media classes for several semesters and I’ve taught several classes. But why is this important? . Why was this?

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with  Sprout All Star , Keri Jaehnig. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand. Cheers to 2017! New Year, new trends!


The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop. The entire program generated much interest in tourism circles. The result? Marriott Hawaii bookings are up 40%.

Top 10 Image Trends for Powerful Visuals that Stand Out

Socially Sorted

If you work in Tourism then get savvy with 3D. Even if you don’t work in Tourism, use 3D photography to bring your community into the world you live in.   . Ok so we started in Barcelona, Spain and traveled 14 days across the Atlantic Ocean and have arrived in Fort Lauderdale, USA onboard #HarmonyOfTheSeas! Drone Image by Shutterstock. Image by Shutterstock. Be prepared.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications


Read PwC’s report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet. My friend David Neff has written an excellent white paper about Bitcoin for PwC. Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally.

Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia


also received tweets from some tourism organisations. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland’s own blog later this year. The content will later be added to Tourism Queensland’s new blog. The event will run from June 5 until June 10, 2012, not including travel time.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed. 4. Celebrate One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. We’d love to help get you started!

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Kickstarter for The Next Book – Cuba: Seven in 10

Geoff Livingston

Cuba: Seven in 10 (see our Kickstarter page) will feature 10 photographic takes on Cuba from each of shutterbug, representing our personal interpretations of Havana and Cuban culture as it is exists now before the American tourism rush. It’s going to be an incredible visual journey, and one that interests most Americans who enjoy travel. Image by Joe Newman. The end result?

How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]


Aussie Tourism Organisations: This one has been on my mind a lot. obviously live in Australia, I love living here (and travelling around the country), and my audience always asks me questions about Australia—many have expressed a desire to visit. It seems to me like a no-brainer of a partnership and I added numerous Aussie tourism operators to my list. The list could go on.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). It’s the fault of businesspeople. Doable?

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. James Today, he runs , a men’s lifestyle blog, and , which is dedicated to engaging male bloggers and creating conversations around brands, products, and tourism destinations that men love. Waking up at 7:30 a.m.

The Most Important Skill for Long-term Blogging Success


That’s an easy one for travel or photography bloggers, but what about everyone else? Queensland Tourism is offering a free trip, and a bit of research in advance should not be out of the question. Aging or senior bloggers: How old is too old to travel? There’s nothing like traveling half way around the world to gather new ideas for your own back yard! Without a doubt, the greatest obstacle for some in traveling to Australia is the extremely long flight. Obviously, Queensland Tourism would like us all to write, “Australia is the most amazing place on Earth.

And the Winners Are … #QldBlog


Chantelle Ellem (Australia) of Fat Mum Slim. U Mei The (Malaysia) of CC Food Travel. Thanks again to those who entered and to Tourism Queensland ( connect with them on Twitter here or on Facebook here ) for their sponsorship of the competition. 767 bloggers entered the competition. Interestingly the vast majority of entries were from those in the USA, and from women.

#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

A4: For travel and tourism, competing destinations. Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community. Always Monitor Keywords. But what about everything in between? sproutchat.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Meanwhile, we had equally prominent press accept all compd travel without blinking. Image: JKönig via Flickr, CC 2.0 And O.M.G. and 3.

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The Secret Stats Your Follower Numbers Hide


decided to expand into new-to-me social networks, including Google+, TBEX (a travel writer community), Pinterest, and Tumblr. I’ve found a group of fellow TBEXers who also use StumbleUpon. Courtney Mroch is a writer who wears many blogging hats, among her favorite is being the Director of Paranormal Tourism for Haunt Jaunts , a travel blog for restless spirits. This guest post is by Courtney Mroch of Haunt Jaunts. Statistics and their interpretation is often a popular topic on ProBlogger. Good advice. in which she defended the importance of paying attention to them.

How People Made 2010 What It Was

Waxing UnLyrical

traveled a lot. A LOT. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. turned 40. And I liked it. 2. In person. In my home. Trippy. 5. People.

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