Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. Reach out to your own network of friends, family, colleagues, ex-classmates and make regular updates on new travel opportunities. Set up a Twitter profile and use this as a tool to engage in conversation with travel aficionados, wedding planners and anyone else in your target demographic. This is a guest post by Angela Denby. Who has time for this? What’s your goal? MORE >>

This is the second time I have worked for MVB and they are so willing to get out there and do what it takes to keep Maui Nui a top travel destination! Be sure to read this summary over at Media Post and listen to my interview on the This Week in Travel. Here they are, in order of their visit to Lānaʻi: Shannon Hurst Lane of The Traveling Mamas. Melanie Waldman of Travels with Two. Aloha News Social Media Video #SBOSM data HSMYIR Lanai LVB marketing measurement metrics smchi smcjournal smcobserver tourism travel visitlanaiHappy New Year! MORE >>

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. Cape Town Tourism worked hard to convert  “Soccer Fans into Cape Town Fans” : a year after the World Cup ended, the  I ? This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town. MORE >>

Situation: The Arizona Office of Tourism (AOT) wanted to grow and expand their social media presence in an effort to reach a larger audience more efficiently.  AOT’s main objective is to promote travel within Arizona, and they wanted to connect and engage with additional customers in the social space. Up until this point, they had relied heavily on traditional media:  TV, print, billboards and collateral.  Action: They turned to Facebook to message ads based on local events, promotions and giveaways.  Case Studies Facebook Socialnomics MORE >>

Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their  social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. One in ten people switched resorts after using social media. Tweet This! Share this on Facebook. MORE >>