Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

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B2B Education Meeting Engagement 131

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Direct Marketing Observations

JANUARY 12, 2018

Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers? For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. Especially in a B2C setting. Just as important.

B2B 276

B2B Influencer Conversation Social Media 276

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. With B2B buyers holding an active presence on social media, your sales teams can utilize social selling to meet these buyers online, provide value to them, and draw awareness to your products and services.

B2B 62

B2B Metrics Comparison Education 62

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. Today’s B2B buyers trust people, not brands. Choosing the Right Platform.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

B2B 125

B2B Examples Discount Campaign 125

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

FEBRUARY 28, 2021

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. Today’s B2B buyers trust people, not brands.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

MARCH 18, 2020

During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. But in the face of change, sometimes it can be easy to divert from the main goals of B2B marketing. At the end of day, business is still moving forward and we are followed because we are trusted.

B2B 138

B2B ROI Metrics Training 138

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

MARCH 12, 2024

With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements. The 2024 US presidential election is several months away, but social media is already politically charged. Of these conversations, less than half were positive.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Writing well.

Engagement 131

Engagement Training Apple Conference 131

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Running a Facebook targeting campaign can help you get leads and improve your bottom line.

B2B 112

B2B Advertising Facebook Marketing 112

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JUNE 1, 2021

But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. What follows is loss of resources, energy, and enthusiasm. In fact, quite the opposite.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. Discovery meetings are your best chance to show leads the value you can offer.

Template 69

Template Templates Meeting B2B 69

Sprout Social

APRIL 25, 2024

Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made.

Template 80

Template Templates Social Media RFP 80

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Live video is nothing new. Click To Tweet.

B2B 225

B2B Company Facebook Video 225

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111

B2B Facebook Marketing How To 111

The Realtime Report

JANUARY 23, 2023

To this end, products that make financial services and benefits accessible and user-friendly will become more popular. With the Fed’s entry into B2B payments, enterprise payments, which have typically lagged behind consumer-facing payments, will innovate to new standards of ease, convenience, and speed.

Authentication 91

Authentication Startup Avatar Applications 91

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. What Makes Up Peoples Relationships with Brands. Flip the Switch on Your Brand’s Relationship.

Reputation 117

Reputation Brands B2B Loyalty 117

Oktopost

JULY 29, 2021

Endings are weird and somewhat traumatic. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Meet Giles Palmer.

Crimson Hexagon 62

Crimson Hexagon B2B Apple Authentication 62

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Have you test-driven the Sprout Social Salesforce integration yet? The good news?

Team 111

Team B2B Platform Analytics 111

Oktopost

JANUARY 5, 2021

Through persona profiles, you are looking to build a caricature of the end user, of those involved in your ecosystem. Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. Developing Your Buyer Personas. That’s Product Marketing 101.

Data 131

Data B2B Statistics Social Media 131

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? And really, with the gold Lee shared, this post could end right. Shock, horror!

Campaign 194

Campaign SMS B2B Case Study 194

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

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B2B LinkedIn Marketing StumbleUpon 277

Social Media Strategies Summit

JUNE 8, 2023

Sensing an opportunity, Pennington launched a Change.org petition calling for an end to artificial football pitches. Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

APRIL 8, 2021

Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. ” At the end of the day, we have the same intentions as the social networks – to keep our audience engaged. P2P over B2B. Embracing the Algorithms.

Social Media 103

Social Media B2B Statistics Types 103

Buzz Marketing for Technology

SEPTEMBER 8, 2010

This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) the concert and sending to their friends. Of course, I ended up doing the same! And I would argue this is exaggerated even more when it comes to B2B Marketing.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Oktopost

NOVEMBER 4, 2019

The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. Bots on the internet get a bad rap. But chatbot technology has been quietly growing and improving over the years. .

B2B 106

B2B API Facebook Survey 106