Jeff Esposito

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Picking a leader for your social media program

Jeff Esposito

Below are the qualities that suit the chief social media evangelist in mind that the alpha team that initially rolled out the program may not be the best to bring the program to the institutional level, particularly if the team is so ingrained in the day-to-day social media operations that it cannot see the big picture. Passion 2.0.

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The Buzz around NFL Training Camps

Jeff Esposito

Every fan is geeked out to see their favorite team strap on their gear and get ready for the start of the NFL season. In the past, buzz for teams was relegated to the local area and screaming fans showing up to watch their team practice at a remote outpost. Your analysis of WHY buzz was what it was seems spot-on to me.

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Thank YOU for supporting my Movember

Jeff Esposito

As many of you know, I grew a mustache during November as a part of Team Boston in Movember. My team generated nearly $40,000 with $400 of that coming from those of you supporting me. If you want to see some full mustached tomfoolery, check out the Team Boston slideshow below:

Team 36
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#Ravens get fans involved with Super Bowl XLVII

Jeff Esposito

Through the early part of the week, the team has lived up to the offer of giving fans what they asked for. Aside from the behind the scenes photos of the team’s travels to New Orleans and Media Day, the team’s social media team incorporated the fans into the Media Day experience soliciting questions that the team asked the players.

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How ebay could care less about a fraud call

Jeff Esposito

So I called up PayPal and Jason on their team was awesome and helped create dispute tickets for me in no time, but mentioned that I would have to talk to eBay as well as the labels were printed on their site… I was warm transferred to a rep who then transferred me to a member of the fraud team.

Team 43
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Only sports can give this kind of happy ending

Jeff Esposito

Unless you count the BCS, there is always a champion and countless teams who fell just short. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. So now that we’re closing, how many dollars have you spent on your favorite team?

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Push for change without pushing others away

Jeff Esposito

Instead, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. Change is hard, so approach other teams with ways that you can work together. Now that’s motivation to change.

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