Remove tag nlp
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What are the types of NLP categories? What is natural language processing?

Process 111
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose.

Sentiment 132
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Brand experience: Why it matters and how to build one that works

Sprout Social

Collect and analyze customer feedback To get unbiased, relevant and targeted brand insights, this step requires collaboration between human expertise and intelligent automation that leverages artificial intelligence (AI) techniques like natural language processing (NLP) , text analysis and emotion mining.

Brands 114
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

It uses Natural Language Processing (NLP) and Natural Language Generation (NLG) to create the text. NLP helps the AI understand what you want, while NLG is what makes the content sound more like it was written by a human, not a machine. Using NLP and NLG, it can customize product recommendations and even make sales.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Sprout understands nuances in social chatter by using natural language processing (NLP) and provides relevant content recommendations based on the data, leading to compelling content that translates into better leads and improved conversions. This enables you to actively monitor your reputation to ensure brand health.

Strategy 129
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

It’s used in natural language processing (NLP) to identify and extract important information or “entities” in text. Manual tags are created so all similar NER entities are classified into a pre-determined category such as “people”, “locations” or “currencies”. Plus, share a list of five tools with the best NER capability.

Brands 85
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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Mentionlytics scans web and social sources to look for mentions of your brand, even when you are not tagged. NetBase uses Natural Language Processing (NLP) to find online conversations relevant to your brand. Mentionlytics.