Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

SocMed Sean

JULY 18, 2018

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps. If you don’t want your private data on Facebook, then don’t post it there. Un-tag yourself when a friend tags you in a photo.

Privacy 184

Privacy Facebook Social Networking Discount 184

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

BeingOptimist

JANUARY 29, 2024

Stands for virtual private networks , VPN establishes a digital connection between the device that you’re using under a remote server which is encrypted and creates a point-to-point tunnel that also masks your IP addresses and lets you browse through the internet anonymously. But VPN is also used in some of the other standard cases.

Privacy 111

Privacy Policies Features Data 111

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

The Realtime Report

JULY 26, 2021

5 Ways a Neural Network Helps. Deep learning utilizes what are called “artificial neural networks” to process nodes of information in a manner very similar to biological neurons—that is, by passing inputs from one interconnected layer to another. Streamline AML Compliance.

Banking 103

Banking System Aggregator Data 103

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. Their research and engagement can turn into precious data for your business. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. With the Apple iOS 14.5

API 155

API Conversation Tips Facebook 155

Visually SM

JULY 20, 2020

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Viral content. Segment content for each social media.

Social Media 130

Social Media Engagement How To Social Networking 130

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. What do they say in the posts where they don’t tag you?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Both provide data on how your content and account are performing. Tag scheduled campaign posts and incoming messages.

Instagram 124

Instagram Badge Influencer Campaign 124

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JUNE 29, 2020

The University of Newcastle has an alumni network of over 148,000 former students and has more than 9,000 staff. Social data is the key to success. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data. Tag and track everything. WES1919 #INWED20 [link].

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

OCTOBER 5, 2022

According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social. Brands can use Halloween tags to tap into conversations their community is having on social. Our data from September 1-22, 2022, revealed hashtags like #Halloween and #Halloween2022 are leading in popularity.

Hashtag 115

Hashtag Meme Film Education 115

Ignite Social Media

NOVEMBER 18, 2020

Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions. The social media network name is derived from the French word “to speak” or “to talk” and is pronounced “PAR-lor”. billion daily users. Public Scrutiny.

Social Media 172

Social Media Brands Badge Guidelines 172

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Do this instead: If your brand isn’t ready to start creating content for TikTok, that doesn’t mean you should ignore the network entirely.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

JUNE 13, 2023

“Sprout helps me set KPIs and discover goals that are attainable and data-supported,” she says. Siegel selected these KPIs based on data available in Sprout through reporting. Finally, each quarter Loren publishes a quarterly health report in Confluence using data from Sprout to share across the organization.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

MARCH 12, 2021

Until then, here’s some interesting data regarding the current state of Snapchat and its active users: As of Q4 2020 , Snapchat has accumulated over 265 million Daily Active Users, a 22% Y-o-Y growth. That said, not as many marketers are aware of or leveraging Snapchat’s tag. The State of Snapchat in 2021.

Features 155

Features Social Media Marketing Activities 155

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Campaign 89

Campaign Team Report Types 89

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Campaign source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 114

Brands Sentiment How To Analysis 114

Ignite Social Media

AUGUST 12, 2021

But just sharing the same content to multiple networks via cross-posting is likely costing you impressions, engagements, shares, and perhaps even sales.?. Regularly analyze this data to see which types of content resonate the most on which networks and adjust your content creation accordingly. Getting Started.

Instagram 161

Instagram Curation URL Platform 161

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Updates to LinkedIn times to post. Changes in social media message volume.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. It extends out to posts that write about your brand without tagging you. Posts that tag you in their photo.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. According to our data, 65% of participants have already made purchases directly through social media. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brands Survey Apparel 143

The Realtime Report

MAY 12, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. Tagged: 20 million unique monthly users. via Tagged. if you have additional updates, or a social network that you feel should be on the list. . In celebration of Mother’s Day, the Facebook Data Science team took a look at moms on Facebook.

Social Networking 168

Social Networking Tumblr Facebook Statistics 168

Oktopost

APRIL 26, 2024

Metrics that can prove your case Your partners may be the world’s best arguers, but even they can’t argue with sheer data. That’s why a social media management and employee advocacy platform that can showcase how your social content is performing and can directly prove the engagement you are receiving is a game changer.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments.

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

The Realtime Report

APRIL 11, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. Tagged: 20 million unique monthly users. via Tagged. if you have additional updates, or a social network that you feel should be on the list. . were surveyed about fashion, video games, Apple products, and social networks. Facebook: 1.23 via Facebook.

Social Networking 189

Social Networking Instagram Tumblr Facebook 189

Sprout Social

JANUARY 10, 2024

Set benchmarks Once you start collecting and analyzing complaint management data, create benchmarks to track your team’s efforts and set goals for improvement. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

Reputation 106

Reputation System Brands Knowledge Base 106

Ignite Social Media

MAY 6, 2021

If you’re constantly tagging connections that would not benefit from seeing an article you post, stop doing this while you’re ahead. Tag connections meaningful and you won’t have to worry about this. The results were fascinating – as most data is – and this is what we learned.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202