Jon Loomer

OCTOBER 20, 2021

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. Create a Tag. Go into Tags on the left.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. Click to create a “New” tag.

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Social Media Strategies Summit

APRIL 11, 2024

Luckily, there’s an effective hack for removing this conversion obstacle. For starters, if your e-commerce business sells physical products that embody a particular aesthetic, vibe, or aspirational lifestyle, Pinterest represents a marvelous opportunity to maximize reach and inspire conversions. Featured image by freepik.

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Jon Loomer

JANUARY 31, 2024

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

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Jon Loomer

JUNE 9, 2020

But I want to be sure that, if you missed those posts, you know how to set up the base pixel in Google Tag Manager and test the events. We’re doing this within Google Tag Manager. Create a tag and name it “Facebook – Base Pixel.” Choose “Custom HTML” as the tag type under Tag Configuration.

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Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

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Jon Loomer

SEPTEMBER 20, 2023

You could create a custom conversion using this event based on a specific video watched. To set up these events, I’m using Google Tag Manager to manage my pixel. That might make sense if the video is the focus of a page. If you wanted to do some crazy detailed retargeting, you could also create a custom audience based on that video.

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Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. You can also add the Google tag to your web pages directly by using Google Tag Manager.

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Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

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Webbiquity SMM

JANUARY 23, 2024

Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations.

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Jon Loomer

JANUARY 8, 2024

Connect the Conversions API. We’ve been talking about connecting the Conversions API ever since about 2021 with Apple’s ATT tracking opt-out. You can pass server-side, first-party conversions data via the API using two different methods. Does implementing Conversions API solve data lost?

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Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll glean valuable insights and be privy to important conversations. Tagging and search.

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Jon Loomer

APRIL 10, 2023

Creating a Custom Conversion. The default rule for Custom Conversions is based on URL. An example is Google Tag Manager , which is a tool that I use to manage the pixel. Go Through the Conversion Process. But actually go through the process of completing a conversion to reach that confirmation page.

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Jon Loomer

SEPTEMBER 3, 2020

It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager. The goal: Add the base pixel code immediately before the closing HEAD tag on every page of your website.

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Sprout Social

SEPTEMBER 11, 2023

Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. Question answering NLP enables question-answering (QA) models in a computer to understand and respond to questions in natural language using a conversational style.

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Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. And it also just happens to be free. (If

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Ignite Social Media

AUGUST 19, 2020

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come. “This shows up not just in likes and follows but also in the types of replies, which are often much more conversational.”

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Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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SocMed Sean

MAY 24, 2022

TikTok’s @ symbol in the comment field lets you mention or tag another user directly by typing the @ symbol and their username. You might use the @ symbol to mention or tag a friend to draw their attention to a video you think they would like to see. What Does the @ Icon Mean In TikTok? What Does the Smiley Face Icon Mean in TikTok?

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The base pixel code goes before the closing HEAD tag on every page of your website. The pixel event code typically goes soon after, following the opening BODY tag (though it can go anywhere prior to the closing BODY tag).

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Jon Loomer

SEPTEMBER 3, 2020

It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager. The goal: Add the base pixel code immediately before the closing HEAD tag on every page of your website.

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Jon Loomer

SEPTEMBER 3, 2020

It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager. The goal: Add the base pixel code immediately before the closing HEAD tag on every page of your website.

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Facebook WordPress Eventful Google 146

Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. With the Apple iOS 14.5

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Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

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The Realtime Report

JANUARY 18, 2020

6 Creative Name Tag Ideas for Your Next Conference. Event planners should use more creative name tag ideas. Choose from these 6 cool name tag designs for attendees at your next event. The Experience Tag. Color code name tags according to how many times a person has attended the event. The Themed Tag.

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Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Furthermore, understanding conversion rates helps in refining content strategies.

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Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Convince & Convert

JANUARY 31, 2024

Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. You’ll see a list of colors, choose the one you like and your folder will be colored and a tag will be added to it. But can you change the color of folders on Mac or Windows? Absolutely!

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Sprout Social

JUNE 13, 2023

“I discovered in Sprout that of all the incoming messages, it takes my team the longest to provide a response to technical questions,” she says, “We identified this by exporting data from the Smart Inbox, using tags and average first reply time to filter down and better understand our opportunities to improve,” she says.

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Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

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Hootsuite

OCTOBER 21, 2021

Importantly, these tags are clickable: if you tap one hashtag, you’ll be taken to a search page with other content that also is labeled with that hashtag. They can also get your content discovered by people interested in a particular topic, who might be searching for a specific phrase or tag. magicspooncereal.

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Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. By doing so, they recognize when a dip or a spike in sentiment occurs, and they can dig into specific conversations to help them unpack the change. Doing so can build community and brand awareness. The result?

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Facebook Custom Conversions: The Ultimate Guide.

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