The Social Media Incubator

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Twitter Study: Using Your Tweets as a Mood Ring

The Social Media Incubator

The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. “In the study, they collected up to 400 messages from each of 2.4 Can Twitter track your mood? How did they do it?

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

At the end of the study, you can find a statement that says, “Remember, Gallup is prepared to offer tools and services to help business leaders maximize customer engagement.” You can read the entire study here. Gallup is known for polls because that is how the average person may hear the name.

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Getting Real With Your Facebook Audience

The Social Media Incubator

A recent study by the Pew Research Center’s Internet & American Life Project found that Facebook users are trusting, supported by many, and are more politically engaged than those who do not use the social networking site. However, new research has proven otherwise….

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Why Social Media Marketing for Business Isn’t Optional Any More

The Social Media Incubator

In every study published regarding social media marketing , more and more people are using each of the social media sites than the last study. Websites using the +1 button receive 3.5 times the traffic from Google+ that sites without the button. Consumers are interacting with brands in a huge way through social media.

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Each week we take a look at how social media has changed, as well as new trends in the industry. Facebook Gets a Fresh Look as News Service.

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Social Media Facts for Business Owners

The Social Media Incubator

According to a recent Universal McCann study: 71% of social media participants say they are more likely to purchase from a brand they follow online. The average Facebook user logs on 3 times each day for 19 minutes each session. – Ogilvy & BuddyMedia.

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Will Election Day Tweets Help Determine the Outcome?

The Social Media Incubator

According to a recent Pew Internet study , Twitter, a popular social media site for business , is used regularly by just 16 percent of the U.S. This instant gratification dimension is fueled by feelings, spawned by the twitter generation, the texting age, or possibly in short, the web-gen. adult population.

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