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How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. Wistia youtubeAnd if so why?

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How to Increase YouTube Engagement [Infographic]

Pamorama

Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world.  Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. It has been shown that thumbnails increase YouTube engagement more than 150%.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Selections appear on the right.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

YouTube Subscriber Strategies for Nonprofits

SocialFish

All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. Subscribers on YouTube are like fans on Facebook and followers on Twitter. camera, the passion of those you work with, and YouTube is all you need. I’m going to show you some ideas on how you can get the subscribers that will stay with you, as well as alert you to an important tool.

Your YouTube Plan is Not the Same as TV

Spin Sucks

By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media.

Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Frighten me?

A Comprehensive Guide to Your Social Media Image Sizes

Pamorama

Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re You’re probably already using the visual elements of your brand on your social media channels. YouTube profile image dimensions. YouTube channel icon size. Facebook profile photo size.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.

10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Used Twitter as a social maître d’ to build releationships.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 hours of video are uploaded every single minute (100% increase year over year). So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Use YouTube as a community more.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.

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Using YouTube for B2B

SocialFish

YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! YouTube will even help you to generate new leads. Think again. Research the Market.

Social Media: The True Impact

Unspoken

We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Social media has made it incredibly easy for news to spread.

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? How would that help your bottom line? Cheers!

Are You A Social Media Channel Changer?

SocMed Sean

Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? The same problem exists in the realm of social media, though. I admit it…I’m a channel flipper.

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.

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Find and Reserve Your Social Media Name

Pamorama

Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities. There are hundreds [.].

[INFOGRAPHIC] Social Media Explained Through Coffee

SocMed Sean

If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Right? Cheers! –Sean.

Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Pamorama

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. If your company has a presence on all of  them, you’re on the road to creating a name for yourself on social networks. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If But these 3 platforms are very different from one other. [.].

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Social media engagement essentially provides Google with external validation of a page’s value.  And that makes sense.

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5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. It is also the 2 nd largest search engine in the world. Very few, is my bet.

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? To me, the currency and dialog of YouTube has always been other videos made in response to an original video. Go ahead and think about it.

Social Media Image Dimensions: The Ultimate Guide

Pamorama

Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. It can be difficult to keep up with all the social media image dimensions for  Facebook , Twitter , Google+ , LinkedIn , Pinterest , Instagram , and YouTube.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

7 NEW Social Media Solutions to Grow Your Business

Unspoken

You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Updated YouTube App. Blog Guest post marketing Social Media

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Social Media Use At Work

Spin Sucks

Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? Most, if not all, use Facebook , YouTube , and Twitter in their personal lives, yet seeing that passion translate to work is oft missing. The issue, though, stems from the difference in how people are invited to the social networks.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Their social media results are not what they expected. But why doesn’t social media seem to work for you? The answer lies in re-thinking your approach to social media.

Social Media Comic: The Technophobe

SocMed Sean

You know…the one who never wanted to be on “the Interweb” or thinks that “the YouTube” is just about cats on skateboards? Featured Humor Mobile People Social Media Tech cartoon comic comic strip facebook humor mobile social media social networking Twitter wordpress YouTube Enjoy the comic!

Orchestrating Viral Social Media? Claiming #AlexFromTarget

Spin Sucks

If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. Claiming Credit for Viral Social Media? By Eleanor Pierce.

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Social Media Crisis Management for B2B

SocialFish

This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.

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How to Easily Make Animated GIFs from YouTube Videos

Pamorama

Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. pic.twitter.com/pgFMNVlgvS — FIAT USA (@FIATUSA) June 18, 2014 It’s Dead-Simple to Make an Animated GIF from a YouTube Video Are you using YouTube for marketing? If Social Media

Choosing the Right Social Media Platform [Infographic]

Puzzle Marketer

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. It also dives into the demographics of each social media account and you can determine if that matches your customer profile.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?

Video Branding, YouTube Style

Small Business Mavericks

It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. Think of it as a celebrity endorsement agent for YouTube channels. Let me break it down into the simplest terms I can think of: A particular YouTube celebrity has hundreds of thousands of subscribers on her YouTube channel. You connect with this YouTube personality through YouTube’s talent marketplace. The YouTube celebrity makes a video endorsing your product or service. Coming soon to a YouTube channel near you.

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! YouTube. Tip #4: Don’t get frustrated.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.