Sprout Social

NOVEMBER 3, 2021

Or, master the art of social media marketing. Then building an effective social media following is key. With the right methods, it’s possible to build a social media following and an audience that engages with your content. Choose the right social media channels to get followers.

Social Media 141

Social Media Tips Authentication Collaboration 141

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

Social Media 126

Social Media Marketing Survey Reputation 126

Webbiquity SMM

NOVEMBER 16, 2018

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

Engagement 147

Engagement Social Media Survey Hashtag 147

Devumi

FEBRUARY 20, 2018

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos.

Social Media 180

Social Media Content Engagement Video 180

Later

FEBRUARY 5, 2021

Content batching is one of the most effective ways to create social media content your audience loves. In this guide, we’re breaking down the 8 best ways to batch content for social media and ditch the overwhelm. Ready to plan and schedule your social media posts ? Let’s dive in!

Social Media 108

Social Media Content How To Film 108

Oktopost

JANUARY 12, 2021

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. Everything changed once social media took over the world. Still, many companies struggle to find effective ways to connect with their customers on social platforms. But not anymore.

Social Media 94

Social Media Brands Construction B2B 94

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. It becomes your guide and directs everything you post. If you’re ready to better manage your daily social media to-do list, this checklist is what you need.

Social Media 154

Social Media Engagement Meme Buy 154

yMarketingMatters

MAY 29, 2018

Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”. Make sure to post high quality images and take advantage of vertical photos which take up more screen real estate and are proven to have higher engagement.

Social Media 113

Social Media Real Estate Curation Syndication 113

Sprout Social

APRIL 20, 2020

Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential.

Brands 122

Brands Social Media Education How To 122

Social Media Marketing

MARCH 13, 2013

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. Content marketing is about way more than blog posts, videos, infographics and the like.

Social Media 161

Social Media Real Estate Mobile Discount 161

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.

Social Media 112

Social Media Tips Hashtag Trends 112

Hootsuite

JUNE 23, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Shares can occur across a variety of social platforms (Facebook, Twitter, etc) or via messenger platforms (email, WhatsApp, etc). Table of contents. What is YouTube engagement?

YouTube 145

YouTube Engagement HootSuite Collaboration 145

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JULY 22, 2014

Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 148

Social Media How To Analytics Types 148

Likeable

SEPTEMBER 20, 2021

Social media is an important marketing tool, but for many people—including the disabled community—it can also offer access to a unique support system and accessible information and resources. Here are just a few of our favorite social media accessibility features. Ditch the flashing visual effects. Caption everything.

Content 99

Content Instagram Hashtag Features 99

Rebekah Radice

SEPTEMBER 7, 2015

Whether it’s an Infographic, Slideshare or photo, information absorbed visually makes a message stick. Want to pack a punch into your social media marketing? How to Improve Your Social Media Images in 4 Easy Steps. It’s the psychology behind them that will help you craft better images.

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Social Media How To Social Networking Template 134

Buffer Social

JULY 21, 2020

They are a collection of images and feelings and connections. Often experienced through social media.) We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. Remarkable brands are more than a logo. Take Nike for instance.

Brands 94

Brands Marketing How To Case Study 94

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 20, 2020

This guide breaks down what those tools look like and how to use them yourself. Limited cross-platform publishing and analytics for brands running multiple social accounts (think: Instagram, Twitter, Pinterest). The takeaway? The platform still has tons of marketing potential. Why default Facebook tools aren’t enough.

Engagement 145

Engagement Tools Facebook How To 145

Webbiquity SMM

DECEMBER 30, 2014

Image credit: Intergage. Find the answers to those questions and more here in 22 noteworthy content marketing guides. ” What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog. According to Google Trends , searches for “content marketing” have increased 150% in the past two years.

Content 193

Content Tips Marketing B2B 193

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. It becomes your guide and directs everything you post. If you’re ready to better manage your daily social media to-do list, this checklist is what you need.

Social Media 60

Social Media Engagement Meme Buy 60

VEED Grow

SEPTEMBER 29, 2020

LinkedIn provides a professional twist to the Stories format we’ve known and loved through other social media platforms, such as Snapchat (the original creator of the format), Instagram and Facebook. How LiinkedIn Stories look like LinkedIn Stories are bite-sized videos (20 seconds max) and images that disappear after 24 hours.

LinkedIn 52

LinkedIn Content Instagram Video 52

Sprout Social

OCTOBER 1, 2019

Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. Whether you’re building your business’ LinkedIn presence or are just trying to establish your personal brand, our guide to the LinkedIn algorithm has you covered. Good question!

LinkedIn 103

LinkedIn How To Hashtag Publishing 103

Webbiquity SMM

JANUARY 13, 2015

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?

Social Media 100

Social Media Marketing B2B ROI 100

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

Buffer Social

AUGUST 25, 2016

That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings! Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. Let’s dive in! .

Social Media 40

Social Media Tips Patterns Examples 40

Sprout Social

AUGUST 7, 2018

With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. So how do you sell to these social scrapbookers? Switching your personal profile out for a Business account gives your brand image more credibility. Whoever knew that digital scrapbooking could be so much fun?

Brands 110

Brands How To Campaign CPC 110

Sprout Social

OCTOBER 10, 2019

And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance. After all, it’s the social network, not the stock photo network.

Engagement 111

Engagement Facebook Meme Metrics 111

Convince & Convert

DECEMBER 14, 2015

Image via BigStockPhoto.com. Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks.

Influencer 60

Influencer Social Media UGC Curation 60

Convince & Convert

JUNE 18, 2013

Image via BigStockPhoto.com. Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. Here are seven reasons your Facebook page might be viewed by your fans as a social media hot mess. Share videos.

Facebook 167

Facebook Real Estate eBook Social Media 167

Sprout Social

NOVEMBER 29, 2018

A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. Intent (here’s a comprehensive guide on what intent is and how to determine it ). Red for infographics. Old vs. new content.

Content 111

Content How To Upcoming Campaign 111

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Find the answers to these questions and more here in 22 of the best LinkedIn guides of the past year. LinkedIn Adds Job Title, Company Names To Text Ad Targeting by MediaPost Online Media Daily.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Buzzlogix

JULY 19, 2017

Creating a social media marketing strategy for the first time is the same way. Your plan will guide you along the way as you embark on social media dominance. Instead of coming up with a plan on your own, you can use this step-by-step guide for assistance. Step 1 – Choose Your Social Networks.

Social Media 40

Social Media Strategy Marketing How To 40