Josh S Peters

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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Search Engine Optimization (SEO) has been around as long as search engines. Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. I see both SEO and social media as being equal in the market place right now.

SEO 166
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SEO Basics and social media applications

Josh S Peters

SEO stands for Search Engine Optimization, and even though people keep saying it’s dead or dying and it’s all because of social media, but the absolute opposite is true. Did you also notice that 5/10 of the results were my social media profiles? but I’ve worked hard to get that result via SEO.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

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Social Media Integration – How do all the pieces fit?

Josh S Peters

Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), SEM (SEO / PPC). that can be used for your social media usage as well. There have been several studies done to show that brands engaging in social media are much more likely to be searched for.

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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment!

ROI 161
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186
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The Convergence of Search and Social – Part 1

Josh S Peters

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. SOCIAL MEDIA.

SEO 170