Sherrilynne Starkie

APRIL 8, 2010

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ROI 244

ROI Social Media 244

Sherrilynne Starkie

MAY 22, 2018

Designrr doesn’t cost the earth either so I’m pleased with the ROI. These ebooks are doing a great job in building my marketing list for me. I get two or three downloads of each daily. Click here to find out about the free trial period. .

eBook 207

eBook How To Overview ROI 207

Sherrilynne Starkie

JUNE 13, 2012

The ROI of social media. The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences. Related posts: Bloggers are important in PR.

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

FEBRUARY 7, 2013

The ROI of social media. We produced a raft of videos for use online to support the launch, one of which ran on cbs.com during the Superbowl. It wasn’t until the day after I was aware that it featured my Twitter profile. So fleeting. Related posts: Somebody I used to know. Reuters, Rogers and social dashboards. Related articles.

ROI 262

ROI Newsletter Social Media Features 262

Sherrilynne Starkie

AUGUST 26, 2012

Related posts: The ROI of social media. Hats off to Gotye for seeing the Internet as a place that breeds fan love and not a place that threatens his artistic rights or royalties. A full list of links to the original videos is available here:??. Casey Anthony’s video PR stunt. Betty White flogs insurance via YouTube. Related articles.

Remix 334

Remix Insurance YouTube ROI 334

Sherrilynne Starkie

DECEMBER 28, 2009

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ROI 170

ROI Social Media 170

Sherrilynne Starkie

OCTOBER 17, 2012

The ROI of Social Media for Retail Websites. PLEASE LIKE MY FACEBOOK PAGE. if (typeof(lpUnit)=='undefined') var lpUnit='PRN'; -->. Related articles. Pinterest For Wedding Planning. Pinterest: Why Your Business Needs It.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

JUNE 15, 2018

Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI. So it’s clear that paid media is playing an increasingly important role in brand communications. Advice to in-house corporate communications teams: ignore paid at your own peril.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MARCH 8, 2015

Finding and building relationships with key influencers is the key to the ROI of content marketing. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. A version of this article was originally published on Thornleyfallis.com.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

FEBRUARY 13, 2018

With a daily review of insights, a consultant can adjust strategies and tactics, on the fly, to improve campaign return on investment (ROI). A social media consultant spends a lot of time looking at data. Bosses (and clients) love reports, and so writing them is an important part of a social media consultant’s job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

APRIL 23, 2018

If you want to see clear ROI for social media, get some expert advice. This action is rash when you consider the real value that social media delivers when it’s done right. But it can be complicated. It’s always changing and the pace of change is accelerating.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. And that’s the ROI of content marketing : creating relationships of value. It sounds pretty simple, right?

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

MAY 4, 2012

The ROI of social media. It’s heartwarming that a few people couldn’t bring themselves to leave any network, but none shouldn’t be the answer when choosing at least one was the object of the exercise. Related posts : Social Media Informer. Path: the sequel. Click here to start to receive my newsletter. Related articles.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

APRIL 17, 2012

ROI of Social Media proved (wisemarketing.wordpress.com). .” Related posts: Reuters, Rogers and social dashboards. Three biggest myths of social media. Content marketing delivers sales leads. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Frost and sullivan homeshoring report (slideshare.net).

Social Media 313

Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

MAY 30, 2012

The ROI of social media. Pepsi is pushing the boundaries of what’s possible on Twitter. This is exciting news for brands seeking to build consumer engagement through the social Internet. Related posts: Infographic: Twitter facts. Social media informer. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE.

Twitter 292

Twitter ROI Newsletter Hashtag 292

Sherrilynne Starkie

JULY 3, 2018

If you are dealing just with awareness objectives, how you decide to track and measure will allow you to demonstrate the ROI. Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator. Examples include driving traffic to the website, driving sales inquiries.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

SEPTEMBER 10, 2018

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. MDG Advertising recently published this infographic which lays out a four-step process for measuring social media ROI.

ROI 150

ROI Social Media How To Survey 150