Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? Among the more interesting findings: Users coming from a social network spent $126.12
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?
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Techipedia: Tamar Weinberg
JULY 21, 2009
With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.
Techipedia: Tamar Weinberg
JANUARY 15, 2013
Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital. Ekaterina Walter is a social media innovator at Intel, a speaker, and an author of the book “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.
Techipedia: Tamar Weinberg
JANUARY 26, 2011
I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. What’s your social media policy?
Techipedia: Tamar Weinberg
JUNE 19, 2012
The social web has opened the communication floodgates. Can’t a strong social media initiative start inside the walls of your website? The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools.
Techipedia: Tamar Weinberg
MARCH 4, 2010
Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?
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