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There Are More Social Media Users Today Than There Were People in 1971

Hootsuite

billion people using social media today—more people than there were on the entire planet in 1971. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. billion social media users (an increase of 9%) in 2020.

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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

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9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perform an audit of your current social media practices. Social Rank.

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9 stats social media marketers need to show their bosses ASAP

Sprout Social

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Instead, they research how their fellow netizens perceive your brand before making a purchase. For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Do you lie awake at night worrying about what PR disaster will derail your brand image online? You are not alone.

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Top 7 Instagram Marketing Trends for 2020

Later

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? This trend is also good news for video content!

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