Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 124

Marketing How To Sample Samples 124

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Their research and engagement can turn into precious data for your business. But when it comes to social data, it’s not about how much data you have but rather how you leverage it.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

DECEMBER 13, 2023

Quicktrends: This feature helps you monitor the latest trends and conduct market research. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. It also offers market research tools and helps with customer engagement.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. Plus, you can manage your brand reputation as well.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. For a social strategy to be successful, organizations will need a fully staffed social team with the resources to back them or they will miss a massive opportunity for their business.”.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 115

Reputation Review Sentiment Software 115

Keyhole.co

FEBRUARY 13, 2023

Creating quality content to expose your brand’s reputation also comes under social media marketing. How will you find the resources? When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents., Dig deeper to know more about sentiment. Resource evaluation 3.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

MAY 31, 2023

Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. To begin your research, you must gather as much information as possible about your industry. It’s important to be thorough in your research and not just skim the surface.

Social Media 52

Social Media Strategy How To Analysis 52

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. The 2020 buyer journey is an online journey.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

B2B 117

B2B SEO Travel Hubspot 117

Oktopost

JUNE 26, 2023

But, with the right buy-in from the beginning, the right management tools to streamline social media advocacy and reduce risk, and plenty of creativity, employee advocacy on social media can yield an incredible return on an investment that doesn’t drain your team’s limited resources each week. What can you repurpose?

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . During a brand, local or global crisis , social media managers play a vital role in leading their brand’s reputation and response. How can we be more human, more empathetic?

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Sprout Social

MARCH 14, 2022

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. In partnership with Essence Communications, they conducted research and discovered that 77% of Black women felt concerned with how they were portrayed in the media. Inclusivity is becoming non-negotiable for consumers.

Campaign 105

Campaign Brands Communities Industry 105

Bill Hartzer

MAY 26, 2010

Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system. Brands Eye – When it comes to protecting your reputation online, few sites can top Brands Eye. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. And less resources means more churn and burn.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

OCTOBER 18, 2018

Unfortunately, in a world where everyone is connected, one poorly timed, or poorly worded message could destroy your brand reputation. Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy. Provide a plan for dealing with conflict.

Policies 111

Policies Social Media Guidelines Privacy 111

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Industry 71

Industry Reputation Aggregator Research 71

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). Sharing also gets people to share back, and gives you access to resources and links that could become invaluable to you.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

JUNE 22, 2021

Research shows 80% of weekly Pinners have discovered a new brand or product on Pinterest and 85% have started a project, like planning for a wedding or a birthday, on Pinterest before. Pinterest is the platform to be on for brands looking to spot emerging trends and target niche audiences. Key Stats: 2 billion monthly active users.

Platform 111

Platform Social Media Tumblr Reddit 111

Hootsuite

FEBRUARY 12, 2020

Here’s how people use Facebook Messenger, according to a Facebook research poll: More than 81% of respondents message businesses to ask about products or services. And that trust can be earned on reputation alone. Before getting started, take stock of your resources. Here are 25 resources for free stock photos.

Facebook 145

Facebook HootSuite Badge Survey 145

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B 106

B2B Research Sentiment Marketing 106

Oktopost

MARCH 27, 2024

These conversations are incredibly impactful for your typical B2B buyer, as research shows that more than 92% of B2B buyers will purchase a product or service after reading a review from a peer. Reputation and relationships B2C buyers want as little friction in their buying cycle as possible.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

MAY 2, 2024

Did you know that 75% of internet users research products and services on social media before purchasing? After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. You will be a helpful resource and create opportunities for lead generation.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. They’re also excellent brand awareness, SEO and market research tools. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation.

Review 83

Review Google Brands Sentiment 83

Sprout Social

SEPTEMBER 1, 2021

Competitor research. And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. This allows you to monitor your brand reputation and benchmark it against that of your competitors. Brand management.

SEO 142

SEO Social Media Metrics Sentiment 142

Hootsuite

JULY 20, 2023

Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. Understand the impact of your campaigns so that you can refine your strategies, optimize your resources, and allocate budgets more effectively. Everybody wins!

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

NOVEMBER 19, 2020

Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. What you need is a resource that provides you with quality insights about each tool. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 98

Tools Social Media Sentiment Price 98

Oktopost

MAY 2, 2023

It’s the practice of actively monitoring social channels for insights into your target market, your competitors, and your brand’s reputation. Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. Here’s everything you need to know.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Hootsuite

JULY 17, 2023

As a solopreneur or someone on a small social team, you have to be intentional with how you spend your limited time and resources. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Pricing: Brandwatch offers three pricing plans.

Social Media 70

Social Media Tools HootSuite Price 70

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Oktopost

FEBRUARY 1, 2024

Brand marketing solutions can help you enhance your brand assets and initiatives without burning resources, money, and time. Leveraging automation for such tasks will help you allocate your marketing resources effectively and focus on the bigger picture. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. I actually work at Vertical Measures!

Social Media 141

Social Media Strategy Consultant Blogger 141

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Another very important metric of social media ROI is the percentage of cut costs from companies’ R&D (Research and Development) and Innovation activities due to crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245