Sherrilynne Starkie

MAY 14, 2018

Your reputation as a friend and supporter can be a valuable asset. Serve them well by providing interesting, timely content that their audiences want. Meet their deadlines. Know their interests. Help them out; even if there’s nothing in it for you. Don’t nag or plead.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

SEPTEMBER 2, 2018

Your reputation among media professionals is a valuable asset. Serve them well by providing interesting, timely stories that their audiences want to hear. Meet their deadlines. Know their beats. Help them out; even if your assistance doesn’t relate to the company you work for. Don’t nag or plead. News is just that, news.

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

NOVEMBER 9, 2013

It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations. Even better…do so with your loving and supportive spouse by your side. Photo credit: Wikipedia).

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

APRIL 12, 2018

They buy on reputation, relationships and referral. For professional services business development, reputation is the Holy Grail. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses. Below he offers insights to understand a client’s journey.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway. nBA Pulse Dashboard.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JANUARY 21, 2019

Scandals such as the Cambridge Analytica data breach and rumours of Russian meddling in the US elections among others, have sullied the company’s reputation. Facebook has lost trust in the past year. User trust is at an all time low despite the many steps Facebook has taken to improve privacy and erradicate bad actors. Yet, there is hope.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

NOVEMBER 24, 2013

A recent study by the Reputation Institute found 73% of consumers in the. They too have an important role to play in supporting charities and good causes by putting their concerns at the centre of business strategies and by providing funding and other resources. It’s not only the right thing to do, it’s good for business.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

JANUARY 26, 2013

It would appear that those of us in the PR profession have considerable work ahead to build a reputation of credibility and trustworthiness, and it’s doubtful that research like the Baylor University study actually helps in this mission.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

NOVEMBER 10, 2012

Ipsos Public Affairs conducts corporate reputation and social research around the world. A wholesale decline in public trust (except as it relates to soldier and military). Darrell Bricker is Chief Executive Officer, Ipsos Public Affairs.

Social Capital 391

Social Capital Policies Research Reputation 391

Sherrilynne Starkie

FEBRUARY 16, 2013

You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 11, 2013

Hopefully the franchise’s reputational damage has been limited so it can make a second ‘fresh’ start. So avoiding the ‘trap of having a great name and then focus group it to death’ has proven to be a false economy for the team at Bytown Sports and now it’s back to the drawing board. This article originally posted at thornleyfallis.ca.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

MAY 15, 2015

On my first day at Datanews (later changed to The Reputation Managers), a PR agency based in Milton Keynes, UK, I knew I was in the right environment for me. I started my career working for a Canadian crown corporation writing internal newsletters and stakeholder magazine articles. It was a very good job, but it was boring.

Meeting 150

Meeting Reputation Groups Groups 150

Sherrilynne Starkie

JANUARY 8, 2018

Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. Relationship management Positive relationships underpin everything we do. They time to build and nurture. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

DECEMBER 4, 2009

Being the bearer of bad news is never a pleasant task, but well-handled communications can help minimise the impact on an organisation while getting it wrong can cause permanent, even fatal, damage to a business’s reputation. A few years ago a Manchester company, The British Amulet, group made 2,500 people redundant by text message.

News 170

News Instant Messaging SMS Reputation 170

Sherrilynne Starkie

APRIL 26, 2015

I had already invested a lot of effort into my blog and was building a credible reputation online. When I decided to start a PR company on a small island in the Irish Sea, I knew that being in a remote location would make the Internet an essential part of the business.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150