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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. 90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”² Redditors are inherently curious. How can this be true?

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

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Reddit Launches New Keyword Targeting and Product Ad Options

Social Media Today

The new features come as Reddit continues to refine its revenue strategy, a move that has sparked a battle with users, many of whom are threatening to go dark.

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Reddit Announces New Creative Strategy Agency to Help Brands Maximize their On-Platform Campaigns

Social Media Today

Reddit has announced the launch of its own in-house creative strategy agency, called KarmaLab.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. What is Reddit? How does Reddit work?

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Should Your Brand Consider Reddit?

Likeable

Reddit, on the other hand, is a niche social media platform that’s essentially a series of forums where users can share news, content, and interact with one another. Curious how Reddit works, who it reaches, and why it may be of interest to your brand? Now that we know who we’re talking to, let’s dig into how Reddit actually works.

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