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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

SM2 202
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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media.

Radian6 278
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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides a platform to collaborate with potential buyers.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Twittering. Each social media network has its own written and unwritten rules.

Platform 254
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

Survey 225
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273