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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

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Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

These six helpful voice search SEO strategies will help you get more organic traffic from people using Alexa, Siri, and Google Assistant, and contribute to your overall SEO strategy. Today, most SEO tactics are geared toward ranking on Google and ignore the other two at their peril when it comes to voice search.].

SEO 68
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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

The answer is simple — TikTok SEO. Understanding TikTok SEO TikTok attracts diverse users from different age groups, locations, and interests, allowing brands to tap into new markets and reach potential customers. People can phrase their questions differently, depending on what they want to know.

SEO 52
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Here are eight social media questions that publishers should be asking themselves: 1. How does social media impact SEO?

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How to do keyword research for SEO and beyond

Sprout Social

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. For instance, if you’re a digital marketer, your topics will include things like: SEO. The basics.

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