Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go.

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Hootsuite

JULY 6, 2022

It also shows that there’s a place they can connect with you over any potential issues or questions. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. It gives you legitimacy. It makes it easy to convert. Try it Free.

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Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). But consumers get their questions answered mainly online or in-store.

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Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. " a spokesperson said.  "  9.

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Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Key Strategic Questions To Ask. Welcome To The Video Generation By Jason Katz.

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Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

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Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Boiling Down Your Promise(s) .

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Brands UGC Apparel Discount 95

Waxing UnLyrical

JUNE 4, 2014

Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Holistic media and commerce. The difficulty now is determining which channels customers are on.

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Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. Try Keyhole for Free Frequently Asked Questions 1. Post high-quality content.

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Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Ask them to strike a pose with your product This is a fun and interactive way to generate user-generated content (UGC) for product promotion.

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Instagram UGC Hashtag Guidelines 52

Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. Sometimes that’s delivered in the form of reposting user-content, sometimes it’s weaving their customer comments, questions and convos into content. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

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Sprout Social

OCTOBER 19, 2022

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Try posting a question sticker on your Instagram story so that your followers can make recommendations. or “what’s your favorite piece of content you have created?”—these

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Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.

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Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. ” Good question! Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Featuring people (think: influencers and UGC) whenever possible. Select Shopping.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Sprout Social

JULY 6, 2020

Use these questions as a guide. What questions might our audience have right now where we could provide helpful, valuable insight? It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! How do you determine your brand’s place? Spread the word. Like the wine?

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Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Even some macro-influencers seem to have questionable followers that could be bots. A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. The best part about micro-influencers is that the engagement is REAL.

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Later

NOVEMBER 14, 2018

Make sure you and your social team are on-hand to answer any questions and DMs, especially as you release a new sale or discount code. Think about creating a library of go-to replies for some of the most common questions you’ll get over the weekend. Between Black Friday and Christmas, 30% of all annual retail sales take place.

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Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Both of these brands identified a core value that was central to their audience and built their brand agenda around this.

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Later

MAY 6, 2020

Maybe share a question or poll sticker , asking them what kind of TikTok content they engage in and what they’d like to see from you. So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC.

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Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers.

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. These contests work by asking an open-ended question and letting participants submit their answers.

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Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . Ready to get in on the action? Join us today in sharing your story.

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Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography.

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Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Use Facebook ads.

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Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. But the question is: Do they work? Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. Simple answer…yes.

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Ignite Social Media

DECEMBER 12, 2017

If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC). Not only is UGC the most cost-effective way to produce content but 60% of consumers said user-generated content is the most authentic form of content – 3X more authentic than brand-created content.

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Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). It comes from one simple question, “on a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” It asks a few more questions which are customizable to your organization. View this post on Instagram.

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Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

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Later

MAY 29, 2020

TIP: Use engagement-boosting Instagram Stories features (like Poll and Question stickers) to encourage more interactions from your community. Instagram Community Tip #4: Develop a Consistent UGC Strategy. Speed Up Your UGC Collection with Later. Struggling to find the time to gather quality UGC for your content strategy? .

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Sprout Social

AUGUST 17, 2021

This tool also allows you to automate set responses to frequently asked questions, saving your team time that they can instead use to focus on tasks that need more attention such as managing more complex conversations across your brand communities.

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