Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

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UGC Marketing Mobile Review 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Cross-publish your content Cross-publishing your content is a fantastic way to reach a wider audience.

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Instagram UGC Hashtag Collaboration 52

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

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UGC Content Price Influencer 52

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Pixlee

JANUARY 3, 2022

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. This led to the development of Catsy as a product information management system: purpose-built for brands that sell through distributors, retailers, direct-to-customer channels. .

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Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. ” Pride-themed products may explode in popularity during June, but for activewear retailer K-Deer, pride isn’t just a marketable season.

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Brands Hotels UGC Apparel 61

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Focus on Content.

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Retail Authentication UGC Case Study 68

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

FEBRUARY 26, 2019

According to data published by Shopify , 75% of online customers prefer buying goods in their own languages, with 59% rarely buying anything from strictly-English websites. Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. Combat Localized SEO.

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UGC Brands Travel Review 45

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Retail Social Media UGC How To 99

Sprout Social

JULY 6, 2020

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Doing the work behind the scenes will give you a stronger product when it’s time to hit publish.

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Strategy Social Media Organization Education 145

Later

NOVEMBER 14, 2018

One of the easiest ways to do this is with Later’s Auto Publish feature — just schedule your posts with Later, edit your caption and add hashtags, and set a time for it to be published for your feed! No stress, no fuss, and no need to log into your Instagram app to publish!

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Instagram Tips Marketing UGC 58

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Rust-Oleum publishes regular member interviews highlighting its most dedicated and loyal community users. Image source. million members today. Why We Love It.

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Examples Communities Brands Forums 227

Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. You can publish shoppable posts on social media sites like Instagram, Facebook, TikTok and Pinterest. Shoppable UGC. Aerie, the apparel retail giant, is one of them. Shoppable social posts.

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Buy Brands Apparel Content 139

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

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Social Media UGC Analysis Conversation 140

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories.

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Strategy Brands Facebook How To 100

Sprout Social

AUGUST 17, 2021

With Sprout, you can publish to social profiles as well as Facebook Groups , to easily reach your wider community from one app. Having a tool that helps you collect and share UGC for your brand can be a massive time saver, and that’s where a tool like Taggbox comes in.

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Communities Engagement Tools Tweetdeck 127

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. In this example, the advertiser could have avoided this placement by adding names of unsuitable publishers to their keyword blocklist.

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Social Media Brands HootSuite Policies 97

Later

MAY 29, 2020

Instagram Community Tip #4: Develop a Consistent UGC Strategy. UGC is brilliant as it allows specific community members to feel like VIP contributors, while the wider community benefits from seeing real people using and enjoying your products or services. . Speed Up Your UGC Collection with Later. A post shared by Se?zane

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Communities Instagram UGC How To 78

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. You know what I’m talking about.

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Campaign Social Media Collaboration Apple 136

Later

MAY 29, 2020

Instagram Community Tip #4: Develop a Consistent UGC Strategy. UGC is brilliant as it allows specific community members to feel like VIP contributors, while the wider community benefits from seeing real people using and enjoying your products or services. . Speed Up Your UGC Collection with Later. A post shared by Se?zane

Communities 60

Communities Instagram UGC How To 60

Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). A post shared by VIEW-PUBLICATIONS | PUBLISHER (@viewpublications). Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite. View this post on Instagram. Source: AskNicely. Get a Free Heyday Demo.

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Tips HootSuite Survey Template 107

Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. Canadian jewelry brand Mejuri keeps their Pins fresh and cool by implementing user-generated content (UGC). And that’s not all, they actually incorporate UGC on almost every single one of their boards.

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Strategy Brands UGC Marketing 58

Keyhole.co

JANUARY 22, 2024

For example, if your style guide dictates the frequency of posting on your social media channels, your team can schedule and publish posts according to those rules. For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC).

Social Media 52

Social Media Guidelines How To Hashtag 52

Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). Viking Books’ bio is clever (“We publish great books. Retail and e-commerce. Pei Wei notes their commitment to natural ingredients in addition to promoting UGC and online ordering.

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Instagram Tips Hashtag UGC 111

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. These numbers speak directly to which networks your brand should approach and what types of content to publish. Happy to announce one of our newest retailers, The Crunchy Bean! Increase brand awareness. Public service announcement: 1.

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Social Media Strategy Marketing How To 112

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Once you decide what type of content to publish, you need to decide how it’s going to look. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. Establish your brand’s “look” on Instagram. Get Started.

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Instagram Tips Marketing Hashtag 112

Later

OCTOBER 18, 2019

While a lot of brands use Linkin.bio to connect their Instagram followers with their products, it’s also commonly used by publishers to drive traffic to their articles and content. In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise.

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Instagram Brands UGC Feed 49

Later

JULY 17, 2020

Did you know you can now plan, schedule, and automatically publish to Pinterest with Later — for free! . According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . Schedule and auto publish video Pins with Later , available on all paid plans!

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Brands How To SEO UGC 73

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. highlight to tweet). Courtesy of: The Shelf. Target Mobile Shoppers.

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UGC Retail Influencer Price 60

Sprout Social

OCTOBER 20, 2016

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress.

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UGC Facebook Construction Price 40

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. This groundbreaking new feature allows consumers to “try on” products digitally before buying them — opening up a world of opportunities for retailers. The winter holidays are the busiest (and most important!) And, it’s FREE! Sign up today, for free!

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Campaign Marketing How To Instagram 89

Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Earlier this year, Twitter acquired Revue , a service that makes it free and easy for anyone to start and publish newsletters. There are several ways to do this: 1.

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Twitter How To Newsletter Fashion 74

Sprout Social

MARCH 27, 2023

And the campaign doesn’t end when your team hits “publish.” Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

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Campaign Social Media UGC Metrics 131

Sprout Social

OCTOBER 17, 2016

This is where you can publish more opinion-based content such as tips and thoughts on where your industry is going. Keys to Success Publish Consistently Some brands neglect LinkedIn publishing because they're more concerned about distributing content on Facebook and Twitter. Just make sure whatever you publish is high quality.

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Social Media Marketing Hashtag LinkedIn 40