Adam Sherk
JUNE 30, 2009
However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.
Adam Sherk
MAY 19, 2009
It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.
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Adam Sherk
MAY 19, 2009
It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.
Adam Sherk
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?
Sherrilynne Starkie
OCTOBER 15, 2018
Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. this is the integraged digital media framework I use with my clients, no matter the challenge.
OnlineRockersHub Marketing Blog
SEPTEMBER 1, 2019
Syndicate and promote. The skyscraper technique means making your content better in every aspect so you will be looking at subtitles, word count, referring domains, number of images, videos or any additional media that could be used for better user experience. Syndicate and promote. Evaluate your current assets.
Adam Sherk
SEPTEMBER 1, 2011
News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original.
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