Waxing UnLyrical
JULY 18, 2019
As with any two-way relationship, we’ve learned some valuable lessons along the way: Ensure that your contract states that the influencer will include a link to a landing page, product or service in their bio for at least two days. We increased our Instagram followers by more than 200 percent as a result of influencers tagging our account.
Waxing UnLyrical
FEBRUARY 5, 2014
One product contained Talc. Pete got to work with the help of his daughter Jessie, a local dog groomer, and son Dusty, finding a way to create a superior waterless product to wash dogs without “bath time battles.”. Pete and Rod created packaging for the product and took an internet marketing approach. He laughs now. “It
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Waxing UnLyrical
OCTOBER 5, 2011
They are the middle men, selling your products to the end-user. You spend a lot of time calling on the business, trying to get them to buy your product. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Get the word out about your product. Create the demand.
Waxing UnLyrical
JUNE 4, 2014
Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Hello, WUL readers! Remember me?
Waxing UnLyrical
APRIL 10, 2012
“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. Remember, social commerce sites are only as good as the product or services they sell. I hate to see small businesses suffer by blindly falling victim to the seemingly innocent Groupon curse.
Waxing UnLyrical
OCTOBER 10, 2016
Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. It really started a necessary conversation that truly amplified the voices of disgruntled consumers.
Waxing UnLyrical
JULY 11, 2012
So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in.
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