Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

If you have a blog-based website (through WordPress or Blogger), you may be able to automate some of the posting process by installing the Social RSS application. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Join relevant groups and join in the conversation. e-Commerce.

Industry 231
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Digital management software also often provides features such as an approval process for all artwork and a best practice area which allows users to share files and ideas which is also accessible to external parties, including branding, marketing, advertising, and PR agencies to ensure consistency among all channels.

Brands 185
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As with SEM, the process is driven by the intent that users reveal when they search for something online—after all, people tend to search for the products and services they’re interested in purchasing. If you’re only measuring clicks, you’ll completely miss the role the ad played in the conversion process.

comScore 163
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. This isn’t as tricky as it may sound, as again you can incentivise the process. SMS, really? Tracking Success.

SMS 187
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. Again, this process of choosing brand evangelists is nothing new in the marketing space. People will always feel excluded if there’s a “selection process.&# People feel cheated and mis-used.

Brands 133
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. For the next part of the process, it was crucial to obtain the most signatures. The Beren Academy players observe the Sabbath and do not play from sundown on Fridays to sundown on Saturdays.

Brands 132