When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. Again, this process of choosing brand evangelists is nothing new in the marketing space. People will always feel excluded if there’s a “selection process. People feel cheated and mis-used.
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