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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. Again, this process of choosing brand evangelists is nothing new in the marketing space. People will always feel excluded if there’s a “selection process.&# People feel cheated and mis-used.

Brands 133
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I spoke with Brian Simpson, Director of Social Hospitality, for more insights into how social media became an asset for Roger Smith, and I learned some great things. Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months.

Hotels 245
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. Taking someone into the office of your busy-at-work programmers or directly into your manufacturing plant to see the process of creation can be really fascinating from an outsider’s perspective.

Video 236
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. link] Perry Hewitt Agreed on all fronts, and would add a tenth fallacy “You can embark on social media like a close-ended campaign.&# Really clear.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

It also reminds you that Facebook is one of their social destinations on the web, but that you might be interested in their YouTube page. Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup. I know I would.)

Facebook 279
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Large-scale inducement prizes arent easy to organize, though, so BigCarrot hopes to make it easier by crowdsourcing the prize creation process and letting anyone create or contribute to a prize. We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably.

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Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Product vs Process Journalism.