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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

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Facebook Criticizes Appleā€™s iOS14 Privacy Changes As Harmful To Small Business

Forbes Social Media

Facebook responded by announcing it would no longer collect user data to help businesses target ads. Apple's new iOS14 update to come this fall would require developers to ask users if they want to opt-in to sharing data with developers.

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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. According to Facebook : Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. The Future of Privacy-Altered Advertising.

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Facebook Reports Record Revenue and Warns of Apple's Privacy Changes

Social Media Today

CEO Mark Zuckerberg cautioned that small businesses will no longer be able to reach their customers with targeted ads due to Apple's planned changes to IDFA.

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Using the Twitter Small Business Planner: #SmallGoesBig

Devumi

Weā€™ll be looking at preparing your social media channels, and your small business, for the holidays this week on the Devumi blog. First, weā€™ll be looking at the Twitter Small Business Planner app that was just announced this past week by Twitter. The Twitter Small Business Planner explained.

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Is Privacy Important?

Small Business Mavericks

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? But online privacy goes beyond your ability or willingness to share your clients’ information.

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Is Search Privacy Important To You?

Small Business Mavericks

Are you concerned about search privacy? But Blekko and DuckDuckGo are banking on you wanting more privacy than that. You can also turn the privacy features off, if you prefer. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle.

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