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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? What is dark social web traffic?

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

A social media policy details how the company should be portrayed on social media platforms. It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. Enhance brand reputation. Win, win, win!

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. Maximize LinkedIn recommendations Recommendations are very powerful, whether they come as testimonials for projects done, or references for future job and project applications. For example: 9. Click Review. Click Submit.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Although TikTok’s reputation is anything but businesslike, the platform is rightfully attracting interest from brands. Check out Stitch Fix’s Reels tab, for reference.

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Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

Laurel Papworth

Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. The person who refers the most friends to the Partners in Learning network be given a free Harvard online social media course. Reputation measurement embedded in Twitter.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

One, they have to use their personal account to write the review, and putting a face to the testimonial helps build social proof. Having positive reviews next to your name will help boost your reputation and make it more compelling for potential leads to reach out. So why wait? Start planning your next home improvement project today!

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

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