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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Dark social helps you find these powerful sources.

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Can You See Who Liked a TikTok? A Step-by-Step Guide for iPhone & Android

BeingOptimist

It is not recommended to rely on third-party apps or methods claiming to provide information on individual TikTok video likers, as they may compromise your privacy and violate TikTok’s terms of service. Stay updated with the latest official announcements and guidelines from TikTok for the most accurate information.

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The complete guide to YouTube Live in 2021

Sprout Social

Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. Add a title and description, and set the privacy. Click on Edit to adjust settings for privacy, monetization, live chat, add tags and more. Select More options ? Tap Go Live to start streaming. Click on Create ?

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Community management and customer service: Responding to comments and messages, routing customer service inquiries. Optimization : Making daily content adjustments.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Dislike of the term isn’t new. Instead, “Creator” is emerging as a preferred term. The capital-C treatment gives creators the option to choose the term for their profile badge. One reason creatives shun the term “influencer” is because they want to be respected for their work, not its byproduct. Or re-emerging.