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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Don’t NOT go.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140
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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. So it’s not surprising that 84% of the journalists indicated that news and information delivered via social media was “slightly less” or “much less” reliable/vetted than news delivered via traditional media.

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How to use social listening tools for business-wide success

Sprout Social

As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 93
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ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. From their press release today, here is some more info about ReSearch.ly: ReSearch.ly

Platform 104
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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) social media dashboard. social media news room.

Gov 2.0 75
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The complete crisis management guide for marketing leaders

Sprout Social

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?