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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

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Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? Do you include these types of phrases in your press releases and other public relations documents, either online or off line?

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It's All About The Reputation

Small Business Mavericks

» It’s All About The Reputation Online marketing is no longer an option. You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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5 Ways to Check Your Online Reputation

Kikolani

Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Or use these tools to monitor your reputation online. Engage Bad Press. By publishing good press, you may be able to overwhelm the negative reviews.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before.