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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. What is Media Coverage and Why Does it Matter? Media coverage is also known as earned media or ‘good PR’.

News 404
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How to Make Money on TikTok: 4 Easy Strategies

Hootsuite

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. Similar to social media creators active on other platforms, many TikTok users have already reached financial success through the app. However you got here, welcome. Here’s how to make money on TikTok. TikTokians?)

Strategy 139
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Indiana AIDS Fund’s #knowpositive Campaign: Social Media For Good

Firebelly

Help us raise funds for 500 AIDS test kits. I’ll be tweeting as part of an all day Indiana AIDS Fund “Tweetathon” to raise money for 500 free AIDS test kits that cost $10 each. Social Media. Twitter, Facebook and Blogging are all part of the social media mix. December 1st is World AIDS Day.

Campaign 203
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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the conference (emphasis in the excerpt is mine): “What’s the time-line of the campaign? . You don’t get to dictate how earned media cover you.

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How to Make Money on Pinterest: 5 Foolproof Strategies

Hootsuite

Pinterest is more than just a social media platform full of inspo-boards of Harry Styles fan pics and dog Halloween costumes (though we’re not complaining about any of that, we cannot stress this enough ). Glad has a whole selection of pins highlighting the features of its Press ‘N’ Seal cling film. How to make money on Pinterest.

Strategy 145
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16 Budget-Friendly Content Creator Tools

Later

If you’re looking to add new content creator tools to your kit list, you’ve come to the right place! . Social Media Management. 2: Softbox Lighting Kit. A softbox lighting kit is a must-have purchase for video or product photography shots. A treat for all you social media, branding and marketing nerds. ?? ??

Tools 112
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30 Social Media Content Ideas and Examples for Brands

Hootsuite

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Creative social media post ideas for all the major platforms. Live videos.

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