Bill Hartzer

AUGUST 15, 2013

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

Press Release 143

Press Release NoFollow Strategy How To 143

Forbes Social Media

MARCH 25, 2021

The reactions to the press conference began to come in even as President Biden was at the podium, and those reactions were as divided as the nation.

Conference 75

Conference Social Media 75

Adam Sherk

OCTOBER 18, 2011

Press release optimization doesn’t get the attention it once did, at least within the SEO community. Why wouldn’t you try to increase the search engine visibility of your press materials? Why wouldn’t you try to increase the search engine visibility of your press materials? Press Release Optimization Checklist.

Press Release 206

Press Release Tips Adwords Yahoo 206

Meltwater

AUGUST 22, 2019

Meltwater’s Ben Kessler moderated a second panel discussion at the Press Lounge in New York City in May, this time on media measurement and data insights. Discussion was focused on… Read More >>>.

Data 118

Data 118

The Realtime Report

NOVEMBER 25, 2019

Your First Hire: The Key Questions Before Pressing Ahead. If you’ve got to this dilemma, then a massive congratulations is most probably in order. After all, making your first hire is a huge step, and one that tends to signal that your business is moving in the right direction. Of course, this isn’t an easy decision.

Questions 103

Questions Startup Small Business Banking 103

Waxing UnLyrical

APRIL 12, 2012

One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself. Doing so is a challenge; I’ve been having to remember and relearn the process for writing a press release while adding my own spin to it. What do you do to build your press distribution list?

List 163

List Press Release Flickr Project 163

Adam Sherk

FEBRUARY 22, 2011

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Press releases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings.

Press Release 237

Press Release Aggregator Sample Samples 237

Forbes Social Media

NOVEMBER 29, 2019

A press release is the first key step in communicating your message to a journalist. Make sure you really have something worth saying and provide the right information.

Press Release 64

Press Release How To 64

Adam Sherk

JULY 23, 2014

London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite.

Press Release 134

Press Release Guidelines Sites Google 134

Meltwater

SEPTEMBER 30, 2018

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>.

Press Release 105

Press Release Tools Strategy 105

Adam Sherk

SEPTEMBER 17, 2013

I recently received an email press release that features a compelling design with strong visuals and a nice layout. With that kind of content it makes sense for the press release to have compelling visuals too, and I think they pulled it off well. There is also a companion press kit with much more information. What do you think?

Press Release 127

Press Release Features Engagement Twitter 127

Socialized

MAY 7, 2012

Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press.

Press Release 157

Press Release News Company Facebook 157

Meltwater

JULY 14, 2019

A lively panel discussion moderated by Meltwater’s Dino Delic at New York City’s Press Lounge in May yielded valuable insights from a handful of business communication leaders. Panelists included Emily… Read More >>>.

Reputation 82

Reputation 82

Waxing UnLyrical

DECEMBER 7, 2016

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Rebekah holds a B.A.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

MAY 18, 2016

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. She loves chocolate, and hiking in the mountains. You can connect with her via Twitter.

Press Release 189

Press Release Organization Fashion Survey 189

Small Business Mavericks

MARCH 25, 2013

Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. So do press releases. Quotes – Quotes add flavor to press releases.

Press Release 93

Press Release News Content Small Business 93

WebInKnow

MARCH 14, 2019

It's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I've digitized my collection to made it available to scholars, marketers, Apollo buffs, and fans of graphic design.

Marketing 75

Marketing Content Press Release Journal 75

Adam Sherk

JULY 27, 2011

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. By 1999 we’d been sending press releases via email for several years and this article was meant to help others avoid some of the pitfalls of pitching the media in this way. October 20, 1999.

Press Release 129

Press Release URL Process Groups 129

Direct Marketing Observations

JUNE 17, 2010

So tweeters and bloggers get a press kit, media guide and press releases, and are free to update followers and readers throughout the game just as they normally would. But unlike the traditional press box, they don’t get any access to players or managers. Maybe it’s just the timing of it that I don’t like.

Social Media 166

Social Media Sports Policies Press Release 166

agora pulse

APRIL 15, 2020

Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. You may know Jenn Herman as the mastermind behind Jenn’s Trends or as the author of Instagram for Business for Dummies , and the recently released Instagram for Dummies.

Questions 154

Questions Instagram Hashtag Social Media 154

Small Business Mavericks

APRIL 4, 2013

I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. Press release distribution sites are directories for press releases. I’m surprised we didn’t hear a big kerfuffle at the time about press release distribution sites.

Press Release 87

Press Release SEO Tools Directory 87

Bill Hartzer

MARCH 19, 2013

The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel.

Press Release 135

Press Release Vocus Sites Hotels 135

Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

Press Release 64

Press Release Yahoo Engineering Banking 64

Adam Sherk

DECEMBER 1, 2010

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.

Press Release 127

Press Release News Google System 127

Proactive Report

MARCH 12, 2019

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Press Release 49

Press Release Content How To Report 49

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Writing a Press Release. Register here.

Press Release 80

Press Release How To SEO News 80

Forbes Social Media

APRIL 11, 2020

With the impacts of the coronavirus pandemic reaching nearly every community in America, YMCA locations from coast to coast are pivoting in unique ways to help in any way possible — and asking supporters to #StayWithUs.

Communities 100

Communities 100

Socialized

MAY 17, 2011

I've been amused and disturbed by some of the press coverage of the trial of International Monetary Fund head Dominique Strauss-Kahn on charges that he attempted to rape a hotel chambermaid. My favorite piece is this video produced by Reuters which I saw on Yahoo! The video scans newspaper headlines.

System 145

System Hotels Yahoo News 145

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise.

Press Release 78

Press Release B2B Communities Marketing 78

Audiense

MARCH 14, 2018

The post Pressing for progress: A comparison between International Women’s Day 2017 and 2018 appeared first on Audiense. Although this was a short report, I hope you found the conclusions interesting. Let us know what you think and what you are doing to #PressForProgress.

Comparison 90

Comparison Influencer Report Film 90

Proactive Report

AUGUST 26, 2013

Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write'

Press Release 77

Press Release Google News Social Media 77

Writtent Blog

MARCH 25, 2013

If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.

Press Release 90

Press Release Publishing Content Marketing 90

Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Nipping right at the heels of the press release is the corporate website. Press releases.

Press Release 85

Press Release Survey Feed Feedly 85

Ari Herzog

SEPTEMBER 21, 2010

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

Press Release 131

Press Release Social Media How To MySpace 131

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. The multimedia digital release template.

Press Release 73

Press Release Engagement Analytics SEO 73

Bill Hartzer

MAY 13, 2013

If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies.

Press Release 138

Press Release Issues Google Guidelines 138

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. URL, so I tried using bit.ly

Press Release 145

Press Release Twitter URL RSS 145