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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. To build brand awareness for a new product. How can you do that?

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. Your work here is done — you can use them for your target audience on social media, too.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. But video isn’t a silver bullet.

Video 229
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Social media stories: Your guide to all social media story platforms

Sprout Social

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? What are social media stories? Facebook Stories.

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The 4 Best Ecommerce Platforms for Selling in 2023

Hootsuite

What’s the best ecommerce platform to use for 2023? Like many questions in life, the answer depends on who you ask. We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you.