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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Indians in Social Media (2009) «

The Marketing Blog

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

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Datalicious: Recent Studies of Note

SocialFish

First, Beth Kanter points to a Foundation Center study on Social Media Use By Foundation Leaders : “The report outlines which social media services are used regularly or occasionally by foundation leaders, which blogs are read by CEOs and how often, the perceived usefulness of Web 2.0

Study 157
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. And you need to be consistently monitoring the space.

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The Bamboo Project Blog

Buzz Marketing for Technology

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. through the lens of Web 1.0,

Project 265
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Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

It is a reflection of an observation which explains the behavioral patterns of organizations in India when coordinating with their customers! The bottom line is that bulk of Indian companies continue to struggle on the sticky support wicket despite a tremendous opportunity due to the growth of Social Media channels.

Web 2.0 174
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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Social Media and IT Security: Adversaries or Partners? The future of Government 2.0

Gov 2.0 86