Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Reputation 87

Reputation Brands Sentiment Survey 87

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Engagements.

Report 124

Report Social Media Metrics Team 124

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Tracking customer conversations, industry trends, and influencers. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. And this is where social media monitoring tools come into place. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. Good social listening can positively affect how you run your campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. What makes Nike’s social media strategy successful? Following viral trends.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Social media managers often dread the part of their job that has to do with tracking data and building reports. What are Instagram analytics? Clear data.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. Market research Media monitoring is a great source for insights into target audiences and industry trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 130

Social Media Strategy Brands Airlines 130

Keyhole.co

APRIL 26, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Keyhole.co

JANUARY 15, 2024

What is social listening? Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Social listening tools help you identify the first signs that a crisis is on the horizon.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Then, you can tag and export those messages to analyze trends. In a world where star ratings can make or break a brand, review analysis is your north star.

Review 122

Review Brands How To Analysis 122

Keyhole.co

FEBRUARY 6, 2023

These social media metrics give you insights into overall account engagement and content performance during a period of time. Moreover, you can analyze competitors , experiment with content style, and then check your target social media KPI to understand what resonates with your set of audience. What is TikTok analytics?

Analytics 52

Analytics Overview Hashtag Metrics 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 1, 2022

We’re breaking down key fall trends so you can get inspired for #pumpkinszn. With nearly 20 years of pumpkin spice frenzy, it’s natural to wonder if the trend is dying down. We used Sprout Social Listening to gauge public opinion on the flavor. And, sentiment about pumpkin spice is 69% positive. bridgetlucille1.

Marketing 97

Marketing Sentiment Apple Trends 97

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Post Trend Insights. The post trends section takes a deep-dive into what people are saying and sharing around your particular topic. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Facebook 108

Facebook Sample Samples Sentiment 108

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

NOVEMBER 2, 2020

Toggle between Overview, Reach, Engagement, Audience, and Revenue. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. Chart your overall channel performance, identify average trends, and get a snapshot of what works best with these YouTube channel metrics. Login to your YouTube account.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. You can view daily performance or evaluate trends over a longer period of time.

Data 118

Data Metrics Sentiment Analytics 118

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry terms and trends: 61%. Responses aside, the list above is a relatively comprehensive summary of what you can do with a social listening tool. Industry Terms and Trends.

Brands 194

Brands Sentiment Influencer Survey 194

The Realtime Report

FEBRUARY 12, 2017

The report contains nearly 900 reviews of over 25 different social analytics products. From this data, a few market trends have developed on key benefits and areas in need of improvement across the marketplace. Historical Data – Another issue seen with many social analytics products is the lack of historical data.

Analytics 107

Analytics Meeting Tools Sentiment 107

Digimind

OCTOBER 29, 2019

Actively monitoring customers’ sentiments towards competitors’ products or even their product and communications strategies, can help pharmaceutical companies supplement traditional competitive intelligence and data sources with insights collected online around their product or service. Take drug development, for example.

Pharmaceuticals 41

Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Actively monitoring customers’ sentiments towards competitors’ products or even their product and communications strategies, can help pharmaceutical companies supplement traditional competitive intelligence and data sources with insights collected online around their product or service. Take drug development, for example.

Pharmaceuticals 40

Pharmaceuticals Industry Sentiment Overview 40

agora pulse

JANUARY 7, 2020

Set up a cross-channel dashboard for social listening. Brands are expected to be active on social media and respond to customers immediately. Unfortunately, social media monitoring is challenging for both big and small businesses. Here are a few tools to create a social media listening strategy.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Audience & trend analysis.

Sentiment 92

Sentiment Research Influencer Analysis 92

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service. Improve products.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

MARCH 21, 2019

Some of these tools will also help you identify trends and keep track of how your competitors are performing. Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Guess you saw this coming—we made our own list!

Analytics 103

Analytics Twitter Tools Strategy 103