Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in.

ROI 62

ROI B2B Organization Platform 62

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Why unite organic and paid social strategies?

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HootSuite Organization Strategy Metrics 83

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

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Social Media Strategy Marketing Curation 179

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach.

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Team Marketing Collaboration Hubspot 119

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 110

Team Hubspot Marketing SMS 110

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

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Strategy Consultant Reputation Team 253

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same. Take a look at his headline: 2.

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SEO Social Media Strategy Hashtag 157

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet. This is difficult for social media teams to deliver at scale.

Team 62

Team Tools SMS B2B 62

Amy Porterfield

SEPTEMBER 28, 2023

Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.

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Team Strategy Marketing System 110

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

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Instagram Tools Strategy Hashtag 115

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

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Meeting Team Social Media How To 99

Sprout Social

APRIL 20, 2023

Do you need help developing a strategy? When to use an agency Given the current state of things, these are the ways I most commonly see agency partners being used in an effective and impactful way: Strategy If your organization does not have a fully baked social media strategy , this is one area where agencies can really help.

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Team Social Media RFP How To 126

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights.

Strategy 123

Strategy Brands UGC Marketing 123

Amy Porterfield

JANUARY 11, 2024

Listen on… Tips, tools, and strategies for building the most engaged online community.

Communities 64

Communities Team Strategy Engagement 64

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

SEPTEMBER 9, 2020

Because the truth is, an effective marketing strategy relies on consumer voices and insights. But for those operating outside of the social team, the impact social listening insights can have on a business might be lost on them. Suppose the social team notices an uptick in negative Tweets about their brand in a specific city.

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Organization Sentiment Social Media Management Analysis 126

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. sproutsocial. TikTok for Business ??

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Strategy Content Curation Press Release 132

Oktopost

APRIL 6, 2023

Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

MARCH 10, 2022

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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Team B2B Apple Marketing 144

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Strategy Sentiment Marketing Analysis 129

Oktopost

NOVEMBER 8, 2021

This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Analyze how organic social stacks up against paid. Easy: Need to compare CTRs?

Organization 150

Organization Report LinkedIn Knowledge Base 150

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

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SEO Strategy Tips Marketing 239

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Great tools can make all the difference to your Instagram strategy.

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Instagram Strategy Marketing Upcoming 217

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

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Team How To Social Media Management Embedding 134

Koka Sexton

DECEMBER 25, 2022

Leaders are vital to the success of any organization, providing direction and guidance that allows teams to achieve their collective goals. By encouraging their team to reach its highest potential, leaders can create positive experiences that ultimately benefit the entire organization. What is Leadership?

Organization 69

Organization Team Collaboration Analysis 69

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Often, our social media efforts lack direction due to the absence of clear goals, a common challenge observed across organizations of all sizes.

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B2B Social Media Strategy Reputation 69

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Sales process Different stakeholders within an organization will have different challenges and goals. What is B2B SaaS Marketing? You can go even deeper and establish buyer personas.

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B2B Strategy Marketing Case Study 62

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Organizations Are Already Seeing Incredible Results.

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Strategy Marketing SMS Mobile 211

Convince & Convert

MARCH 14, 2024

Consultants act as a partner or an advisor to the client — the organization or company and are usually sought after to typically help solve an issue or consult on ways a company or organization can improve. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

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Consultant Project Cost Resources 147

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload. Amplifying user-generated content is a great way to shout out your customers, while also helping your social media content strategy.

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Social Media Management Organization Products Social Media 103

Sprout Social

AUGUST 28, 2023

AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well. Investing in an all-in-one AI marketing tool that easily fits into your tech stack helps you scale your marketing efforts, consolidate multiple marketing functions and streamline workflows across your entire organization.

Team 88

Team Tools Marketing Hubspot 88

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

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Advertising Social Media Strategy Tools 107

Meltwater

JUNE 13, 2019

Integrating regional communications teams into your marketing and comms organization presents both an opportunity and a challenge. The opportunity is the chance to more fully support brand initiatives in new… Read More >>>.

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Team Brands Strategy Organization 89

Sprout Social

AUGUST 26, 2020

It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Organization. Creative copywriting. Design sensibility. Flexibility.

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Team Social Media Social Media Management How To 139