Dave Fleet

FEBRUARY 11, 2013

Together we’ll explore topics including: Organizing global social media teams. Content strategy in a multi-stakeholder mix. Out of that comes a new series of posts, focused on how to manage social media at scale. The balance of global/local. Engagement at scale. Advocates vs influencers, and why that difference matters.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

AUGUST 30, 2010

Have you seen this pattern, in your organization or with clients? Tags: social media strategy engagement. So, next time you’re creating a social media plan, stop and think: are you creating social media scorched earth, or are you engaging for the long term? Image: Steve Lacy ).

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

FEBRUARY 28, 2013

Do you impose social media on the enterprise or allow it to grow organically? Content Strategy: How do you stay engaging while driving business results at scale? Do you house social within the corporate HQ or at the business unit level? Do you aim for consistency and economies of scale or responsiveness at a local market level?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 290

Skills Team Applications List 290

Dave Fleet

APRIL 15, 2013

You don’t need to be an expert in dissecting website traffic (especially if you have a measurement team supporting you), but you should know the basics and know how to coach clients and people within your organization on how to approach measurement effectively. Learn the difference between objectives, strategy and tactics.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

APRIL 15, 2013

You don’t need to be an expert in dissecting website traffic (especially if you have a measurement team supporting you), but you should know the basics and know how to coach clients and people within your organization on how to approach measurement effectively. Learn the difference between objectives, strategy and tactics.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

OCTOBER 14, 2010

However, there’s a bigger one that over-arches all of them: When we go into organizations and explain the way communications is shifting, we’re often telling people that the way they’ve communicated their whole career, and the way they see things working, is changing. So, what do you think? What other tips would you offer?

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

APRIL 14, 2011

Get away from organic and centralized structures, and develop a hub that can support activities throughout the organization. Jeremiah Owyang recently posted the slides from his presentation on scalable social business programs. Some of his key points: Get into Hub and Spoke and develop a Center of Excellence.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

DECEMBER 21, 2011

Companies need to pay attention to search (and invest more in optimizing both organic results and the paid media around those results). We need to be thinking more closely about that. Search is important. And yes, some companies aren’t paying attention.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JANUARY 17, 2011

The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard. Flip the Funnel: How to Use Existing Customers to Gain New Ones – Joseph Jaffe (via @melissa_ful ).

List 382

List Banking Flickr ROI 382

Dave Fleet

APRIL 13, 2011

Awareness of this is slowly growing as social media activities mature within organizations. Nestle found this out the hard way, as did Etsy late last year (BTW, Etsy, removing posts “for negativity&# is not a good issues management strategy).

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

APRIL 9, 2012

There’s no narrative through the book – partially because Barger doesn’t prescribe a set process to follow, but at times the leaps from topic to topic between chapters could use finessing (while chapter 9 focuses on social media training within the organization, chapter 10 focuses on blogger relations).

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 150

Skills Team Process Applications 150

Dave Fleet

OCTOBER 31, 2011

Section Three looks at the implementation of social CRM within the organization. Lastly, he book draws frequently from other popular texts including the aforementioned Altimeter paper, Paul Greenberg’s CRM principles and the book Blue Ocean Strategy. Social Support. Social Innovation and Product Development. Collaboration.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

FEBRUARY 16, 2016

Instagram reps have been telling brands for a while not to bother building their own organic followings, which is likely a signal that they’ll eventually follow Facebook’s path (they don’t even have a follower-building ad unit). This has led to three key changes for agencies. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 22, 2010

Organizations often cited as leading the way in social media are launching properties and maintaining them over the long-term. Tags: social media strategy measurement monitoring. It’s a waste. What’s more, you’re creating social media scorched earth as people who chose to connect with you may feel used. Do you agree?

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 2, 2012

Become the enabler – provide your organization’s fans with the information they need to speak in an informed way about the things they’re passionate about, and provide them with the opportunity to do so. Experts and “people like me” are among the most trusted sources of information.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, this doesn’t happen organically overnight. Tags: marketing social media strategy. Listen; engage; develop. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

FEBRUARY 2, 2013

As we say on the Edelman website, the GCRM, “is responsible for overseeing the global client relationship, setting the strategy and managing the core client team. A few things I expect I’ll have words on in the near future: Organizing global social teams. Content strategy in a multi-stakeholder mix.

Team 304

Team Project Resources Influencer 304

Dave Fleet

SEPTEMBER 9, 2010

I worked closely with Google during my 5-ish years at Resolution Media, helping brands manage paid and organic search as well as serving on Google’s agency advisory council. I think Google’s social media strategy has made the company more approachable. 5 main reasons: 1. It’s a company I know intimately. Google’s ubiquitous.

Google 361

Google Marketing Apple Analytics 361