HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. www or non-www, that is the question. Even having two pages on the same site with duplicate content will get your site penalized. Canonicalization and URL Structure. Scary, isn’t it?
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