SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Many insurers now have a “social media” endorsement.

Insurance 174

Insurance Activities Social Media Policies 174

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Metrics 60

Metrics Engagement Social Media Training 60

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Check out our exclusive webinar with LinkedIn expert Zander Van Gogh: Watch the webinar.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. Save 50% for a Limited Time. Definitely.

Facebook 110

Facebook Case Study Microsoft URL 110

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction.

Social Media 47

Social Media Engagement Newsletter Platform 47

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. It is one thing we can count on.

Feed 167

Feed Feedly Metrics News 167

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Here are some examples of great zero-click content pulled from existing media.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” Social media is an ideal platform to carve out a niche and own your territory. Showing your expertise—via advice in a Facebook post, a content-rich webinar or a helpful blog article—can foster the kind of sincere connections “telling” alone cannot. 2: True Rock Stars Let Social Proof Do the Heavy Lifting.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Few businesses create social media accounts just for fun. They post on social media in the hopes of converting their fans and followers into customers. Does social media increase sales? You bet it does.

Conversation 60

Conversation Social Media Geotagging Campaign 60

Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Saying It Social Adds Two New and Exciting Services! « Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Omni-Social is the Offset to Paid Social.

Communities 60

Communities Aggregator Social Networking Organization 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. population).

Social Media 159

Social Media Statistics Strategy Research 159

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction.

Social Media 29

Social Media Engagement Newsletter Platform 29

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction.

Social Media 28

Social Media Engagement Newsletter Platform 28

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. They've come to depend on the platform to assist in the creation of webinars, videos, podcasts. Blab is a social network designed to give users a platform on which to connect and have live video conversations.

Social Networking 114

Social Networking YouTube Platform Hosting 114

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116