Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed.

Social Media 126

Social Media Case Study Strategy Study 126

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 18, 2011

In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while : Is Twitter Massively Overrated? I was thunderstruck by new social media usage data released by Edison Research and Arbitron.

Twitter 167

Twitter Fashion Research MySpace 167

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 26, 2010

I think this is the case for many companies that just jump in feet first without surveying what they're getting into. As a result their strategy falls flat, and they miss opportunities to really connect with their customers on that “passion&# you speak of.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JUNE 11, 2010

About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Time for Real Time or 2.

Upcoming 125

Upcoming Project News Social Media 125

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Marketing Salary Survey: Social Media Marketing by Aquent.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 20, 2010

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. The statistical similarity shocks me. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 129

Social Media Consultant Health Care Questions 129

Techipedia: Tamar Weinberg

MAY 5, 2010

Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# i feel like many of them had 5x the amount of friends on myspace than they do on facebook. And, even though Facebook can be painful (and is constantly changing) I would argue that’s the nature of online marketing.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

FEBRUARY 9, 2010

A survey of 4,875 adults (500 U.S.) I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Secondly I don't trust the source.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Strategy Influencer Case Study 129

Laurel Papworth

NOVEMBER 22, 2009

View count and referrer statistics. per member per year over at MySpace is NOT high. This blog post over at Wired Long Tail has broken down the different services that could be offered as free/premium – survey of free business models online. Archiving of high-resolution original images. The ability to replace a photo.

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Webbiquity SMM

SEPTEMBER 8, 2010

Social Media Statistics. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

Research 191

Research Social Media B2B Statistics 191

Buzz Marketing for Technology

JUNE 27, 2008

Or should I say, only trust 70% of rules based around made up or unprovable statistics ;-). Brings all your favorite MySpace, Digg, YouTube, Gmail, Flickr, eBay, del.icio.us December 28th, 2007 12:01 pm. A fine article, but â??The The 70% Surfing Ruleâ?? cheapened it a bit for me. m just nitpicking. s just a rule of thumb. accounts â??

Tips 263

Tips RSS StumbleUpon Google Reader 263

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”

Statistics 219

Statistics Research Social Media B2B 219