Dave Fleet

NOVEMBER 2, 2010

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. People who try to tie social media success or failure alone to campaign results are nuts. Neither does cable news.

Social Media 343

Social Media Policies Metrics Issues 343

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

The Realtime Report

AUGUST 17, 2021

11 Social Media Marketing Challenges Successful Business Must Overcome. Are you keen to boost your social media marketing effort? It’s worth noting that several social media marketing challenges could stand in your way. Ensure your business always remains within Facebook’s ad policies when posting content.

Social Media 91

Social Media Marketing Social Media Management Policies 91

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 135

Template Templates Social Media Tips 135

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Why a good social media bio matters. What you do/provide/sell. Website: [link].

Template 145

Template Templates Social Media UGC 145

Social Media Strategies Summit

DECEMBER 17, 2020

Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before. No one could have predicted the surge we saw in social media use in 2020: as of July, 4.57 billion people were reported as social media users.

Social Media 130

Social Media Metrics Instagram Trends 130

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 93

Social Media HootSuite Guidelines Marketing 93

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. I had one client who I practically begged to leave the social media engagement management to me. Social Media Is the First Line of Defense.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Boosting is another straightforward, low-effort way to increase social media traffic. Of course, you should also consistently evaluate your performance on all other social campaigns.

Social Media 109

Social Media How To B2B LinkedIn 109

agora pulse

AUGUST 18, 2020

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

Social Media 210

Social Media How To Hashtag Curation 210

Hootsuite

MAY 5, 2021

billion active social media users, an increase of 13.7% And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Metrics and Insights Accessibility Watch time for Reels and desktop access to Instagram Insights provide better performance analysis. Use these metrics to refine your content strategy and improve engagement.

News 72

News Social Media Marketing Facebook 72

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Hootsuite

DECEMBER 17, 2019

As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re talking about the big, social media landscape altering moments of 2019. That changed the rules of social media marketing, either explicitly or subtly. These are the moments that changed the game.

Social Media 99

Social Media Privacy Policies Instagram 99

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. Which metrics matter?

Policies 231

Policies Project Metrics Sentiment 231

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. What is the importance of SEO?

Questions 313

Questions Company Social Media Real Estate 313

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Most social media marketing agencies offer set services for flat fees.

Social Media 99

Social Media Marketing Social Media Management Report 99

agora pulse

JULY 3, 2019

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. As the director of a marketing agency specializing in financial services, I need to stay updated with the latest rules and how to apply them to social media.

Social Media 117

Social Media How To Influencer Policies 117

Social Media Strategies Summit

JULY 16, 2022

For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. Once you’ve submitted your information, TikTok will perform an account review to check everything is in line with its industry and account-related policies. 6 Ways of Generating Leads From Social Media.

How To 200

How To Template Templates Metrics 200

agora pulse

FEBRUARY 14, 2019

If you are managing a nonprofit’s social media, we have some engaging social media marketing examples to inspire you to create and share great content. Share Your Nonprofit’s Wins on Social Media. Also, note that Fair Trade Certified makes great use of hashtags in this social media example.

Examples 114

Examples Social Media Tips Upcoming 114

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change. It’s time to get your game face on.

Social Media 157

Social Media Authentication Metrics Feed 157

Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Are you paid enough?

Communities 96

Communities Social Media Management HootSuite Skills 96

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

Social Media 192

Social Media Brands ROI Case Study 192

agora pulse

OCTOBER 31, 2019

If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy. Assign Social Media Team Roles.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy. Assign Social Media Team Roles.

Collaboration 65

Collaboration Social Media How To Energy 65

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away. Legal privacy policies are no longer sufficient.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Firebelly

NOVEMBER 15, 2012

The clerk wouldn’t let me check-in, citing hotel policy. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social media is easy for companies that produce soft drinks and TV shows. No exceptions, she said. The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 99

Reputation System Brands Knowledge Base 99

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

Social Media 58

Social Media UGC Hashtag Privacy 58